Canterbury and Maidstone get connected

Wednesday 4th August 2021

This week has seen Stagecoach South East revamp its bus routes between Canterbury, Faversham and Sittingbourne and introduce an exciting new extension onwards to Maidstone.

Southeastern trains run regularly between Faversham and Sittingbourne but services to Maidstone are not so convenient with journeys taking well over an hour and involving a change of train. From Canterbury direct trains depart for Maidstone from Canterbury West station and take around 55 minutes.

Another factor which no doubt influenced Stagecoach to invest in this corridor was Arriva withdrawing route 333 between Faversham and Sittingbourne at the beginning of this year. Stagecoach was also running between the towns with an hourly route 3X (which had been extended onwards from Canterbury beyond Faversham in 2017).

Going back in time route 333 continued to Maidstone, and going back even further in history, East Kent and Maidstone & District (the forerunners of Stagecoach and Arriva in Kent today) ran a joint service between Canterbury and Maidstone.

Arriva continue to run a half hourly route 334 between Sittingbourne and Maidstone which starts in Sheerness on the Isle of Sheppey, another part of Kent they’ve recently retrenched from.

Stagecoach’s previous timetable between Canterbury and Faversham ran every 20 minutes with an hourly 3 terminating in the village of Oare just beyond Faversham, an hourly 3X terminating in Kiln Court, Faversham and another hourly 3X, the one continuing beyond Faversham to Sittingbourne taking in a residential area to the west of Faversham called Bysing Wood.

The new timetable sees a half hourly X3 and X4 between Canterbury, Faversham, Sittingbourne and Maidstone with the former taking the route via Bysing Wood and the latter running direct on the A2 via Ospringe.

An unchanged hourly 3 continues to Oare and takes a slower route between Canterbury and Faversham via the villages on the old A2.

The upside of the new arrangement is Faversham to Sittingbourne is doubled from hourly to half hourly and there’s the new half hourly link to Maidstone.

Between Sittingbourne and Maidstone the X3 and X4 almost compliment Arriva’s 334 timetable with an approximate 10-20-10-20 frequency in both directions, which isn’t bad coordination considering they’re competing.

You can see the logic behind Stagecoach’s venture. Maidstone is Kent’s county town as well as having the area’s largest population so better connections from the A2 corridor must have some potential particularly with relatively poor train connections and Arriva appearing to be on a downward spiral.

The new X3/X4 take advantage of the fast dual carriageway A2 between Canterbury and Faversham (as the 3X did). The A249 between Sittingbourne and Maidstone is also another fast road giving an end to end journey time of 85 minutes.

A rather tight five minutes layover at both ends results in a 3 hour cycle for each of the six buses although journeys are given more time in the morning and afternoon peaks. At least a couple of the buses also do school journeys so the frequency is reduced on schooldays at these times.

Single deck Enviro200 buses are used on the X4 due to a low bridge just by Faversham rail station but double decks are allocated to the X3, currently those that would normally run services for the University of Canterbury – hence the green version of the livery (denoting ‘special services’).

I took a return ride across both routes on Monday to get a feel for how this new venture might pan out.

First day bus routes are always quiet as it takes time for potential passengers to become aware of the new opportunities so I wasn’t expecting to find many travel companions. In the event I bumped into fellow bus and train blogger Steve (always good for a catch up) on a mid morning departure from Canterbury on the X4 and we were indeed the only passengers travelling beyond Sittingbourne to Maidstone although we had carried four passengers travelling to various points between Canterbury, Faversham and Teynham and picked up one making a local journey into Maidstone.

As the bus left Maidstone to return to Canterbury, it picked up a couple of what looked like ‘genuine’ passengers and the following route X3 journey, on which I travelled, also picked up two passengers both looking like first day try-outs like myself. From Sittingbourne towards Canterbury we picked up more passengers who would previously have caught the 3X or 3 with up to a dozen on board.

The running time seemed rather generous, particularly on the X4. We paused a few times on the route to keep to the schedule. I’d estimate at least 8, if not 10 minutes could be saved, but that would impact the coordination (such as it is) with route 334 and place both routes on similar times into and out of Maidstone and I guess it was a good day for traffic in Canterbury and on the A2 on Monday and I’m sure it can snarl up badly and cause delays when all the running time possible is needed, especially as the layover is tight as already mentioned.

It was a shame to see Stagecoach’s travel shop closed in Canterbury bus station but good news that a timetable leaflet promoting the new X3 and X4 was available on board buses and from drivers. Indeed supplies had run out already on the X4.

In fact there are two versions of the timetable leaflet including a smaller size one, but containing more space for promotional messages which I picked up from an excited Stagecoach representative spreading the word about the new routes in Faversham town centre during Monday afternoon.

Sadly her urn had run out of hot water so there was no complimentary coffee.

Bus stops along the route with timetables managed by Stagecoach were commendably updated with departures for the new X3 and X4 showing.

Not surprisingly Kent County Council hadn’t updated their information where on display and nor had their bus stop plates been updated.

A display outside Faversham rail station was well out of date and sadly this seems to be the norm across Kent now with the County not having the resources it once had to keep information up to date. It was once one of the impressive counties for information, but that’s no longer the case.

Back in Canterbury, the departure stand in the bus station needs updating but I’m sure Stagecoach have that in hand.

There were howls of protest when Arriva withdrew route 333 in January and Stagecoach stepped in by extending route 3X to Sittingbourne, although this still left Ospringe unserved. Now the X4 has filled that gap and together with the X3 provides an excellent link all the way along the A2 between Canterbury and Sittingbourne and south to Maidstone.

It gives Stagecoach a second route into the county town, along with the 10X from Ashford. I wonder if it’ll be the last.

It’s good to see Stagecoach South East trying out new ventures. Not every initiative will work – their recent experience with new route M2 between Canterbury and North Greenwich was an example of something that didn’t work out – but unless you try these things you won’t know.

I hope the new X3 and X4 prove more successful and attract passengers back on to this historic route.

Roger French

11 thoughts on “Canterbury and Maidstone get connected

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  1. Surely it must confuse potential X3 passengers for a green ‘special services’ bus to be used on the route. Thanks to Stagecoach’s new standardised liveries everyone must know by now that green buses are specifically for use on university and park-and-ride services and not for ‘ordinary’ passengers.
    Let’s hope too many waiting passengers don’t let them go past and wait for a ‘proper’ bus !


    1. ! wouldn’t worry. Living in Stagecoach land, we are familiar with the bio-fuel buses being used on regular routes, particularly during university vacations. We may get the ‘green’ liveried buses, old Stagecoach livery, new Stagecoach livery, route specific livery, the odd advertising bus. I think all the Unibuses (all over green) have been repainted now but they did used to feature on regular routes. In fact I don’t think I have ever seen a green liveried bus feature on one of our Unibus routes (it may even be inter-worked with other routes). I believe our new P & R buses will be white with purple.

      If you asked a regular passenger, I doubt whether they could tell you the difference between livery types. Still, it keeps the people in Perth happy.


      1. I can’t say for certain but I’m pretty sure that Nigel was being sarcastic as the chance of the average passenger having any idea what the new stagecoach livery must be extremely small


  2. Arriva’s retrenchment has been going on for a little while now.

    July 2017 – Arriva ceased to serve Oare (which it had done for a great many years – I once caught an M&D double decker at Oare, when I had to frantically flag down the bus just after it had turned – reversing – because I couldn’t find an actual stop), instead returned to Faversham from Bysing Wood via roads with industrial units, a lake which I believe used to be a gravel pit and skirted a residential area. Ironically it ran near to where an extensive housing development is now being built. . Stagecoach operated a KCC route 3C between Faversham and Oare for about 6 weeks before Oare was incorporated into its 3’s.
    I am pretty certain that it was at that time (Sept. 2017) that the 3X was extended to Sittingbourne along the same (or very similar) route that the X3 now takes, so serving Bysing Wood but in competition from Teynham onwards. Needless to say the two routes departed Sittingbourne from different stops!

    July 2019 – Arriva cut the 333 back to operate Faversham – Sittingbourne only (omitting the section to Maidstone, and the loop described above), while increasing the frequency of the 334 (Sheerness – Sittingbourne – Maidstone) to half hourly. Faversham locals were not over happy, some used the bus for school, college, work in Maidstone, and this would require a change. Also, on a couple of visits to Sittingbourne, potential customers were expressing concern about its reliability.

    January 2021 – Arriva cuts the 333 completely, Stagecoach operate some peak time journeys to replace them. These went when the X4 was introduced.

    Generous timing? They are probably compensating for the times when Detling Hill can be nose-to-tail and the Key Street and Stockbury Roundabouts can be problematic. The latter is due to be ‘revamped’; ‘revamp’ means roadworks!

    There are losers in this new arrangement though; although Bysing Wood retains its 2 buses an hour to Faversham, they are at 15 and 21 minutes past the hour. Not ideal.

    Liked by 1 person

  3. Well down here in Torquay, a no. 22 passing my house can currently have up to nine different colour schemes, including three route-specific (of which two are for completely different routes!).


  4. Even the Stagecoach Travel Shop in Lancaster is now closed. I think all the Stagecoach Travel Shops are now closed just like Arriva who have nearly closed all there’s. Backward move in my opinion.

    Liked by 1 person

  5. It is interesting that Stagecoach have produced paper timetable leaflets for these changes.

    Perhaps a recognition that paper timetables do have their place alongside the www??

    Liked by 1 person

  6. Good to see another Maidstone -Canterbury link, like the old 67 I used to see in the 1950s, but by a much longer route. Also to see printed timetables so i assume there is some scope for local managers to keep them. If only we had some in Hampshire and Surrey.

    Liked by 2 people

  7. Yes Kent had 2 NBC’s in it and I went one,East Kent,when I went for an interview at the University of Kent, Canterbury in the early 1980’s.I never went on Maidstone and District.Almost certainly Southdown and London and Country/Greenline will have penetrated Kent too but they probably did have any depots there.Obviously excluding long distance buses run as National coaches and Eurolines as you’d have tons of other NBC’s in Kent plus French equivalents too!


    1. London Country had depots at Dunton Green (near Sevenoaks), Swanley Junction and the Arriva garages at Northfleet and Dartford. Southdown had a number of joint services with M&D.


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