Go-Coach trailblazing in Sevenoaks

Wednesday 23rd October 2019


Small independently owned bus companies are a vital part of the industry. They serve small size towns and rural areas which other plc group companies cannot reach.

They’re becoming increasingly important as the Groups try and reverse falling margins. These small businesses are usually run by dedicated passionate individuals working very long hours for minimal reward. That’s why I was relieved to hear good sense has at last prevailed in Guildford with Arriva Surrey deregistering its competitive routes which were destabilising the long established and much admired Safeguard company, which has been in business for over ninety years.


Go-Coach Hire based in Sevenoaks is another such bus company, although much younger than Safeguard – it was set up by owner Austin Blackburn in 2008 – but over the ensuing eleven years has established itself as a much respected player on the bus scene. This is undoubtedly due to the dedication, enthusiasm and passion that Austin has brought to the business.

I had the pleasure to spend some time with Austin this morning as he wanted to share his innovative ideas to embrace a new style of taxi-bus operation for introduction next Spring.


It was very impressive to see behind the scenes at Go-Coach’s base in Sevenoaks. Austin is an engineer by profession and has worked for a myriad of bus companies during his long career which led to him establishing his own ‘Bus Doctor’ business in 2001. This led to an interest in the school contract market and acquiring a coach in 2008; then three coaches and soon after the bus business was born in 2009. It’s now a sizeable operation with over fifty vehicles and a PVR of 42.


Austin works a seventy-two hour week starting very early each morning to oversee the runout from the company’s Swanley outstation, then driving a school bus himself before taking the bus on to the Sevenoaks base to begin his day job of attending to the fleet’s engineering needs with his six fitters and two apprentices, purchasing the necessary spare parts, checking in with the operational and administrative team then taking the school bus back out in service in the afternoon.


It’s a busy day but you soon realise Austin’s engineering experience is a vital ingredient to the success of the business. He proudly showed me a 58 plate Optare Versa he’d purchased from RATP for an absolute bargain price which he’d made look as new (both on the outside and ‘under the bonnet’) together with another being cannibalised for spares.


But what was equally impressive for someone with an engineering pedigree was Austin proudly showing me the large sized maps he displays at all the main bus shelters in the town showing his Sevenoaks bus network and fares information as well as describing to me the changes being introduced next month and the positive reasons for each one. And that these had been discussed at a public meeting he’d arranged for passengers to come along to and give their feedback and comments.


Go-Coach’s branding is certainly bright and stands out, not least in Sevenoaks bus station which the company manages and where the information is presented clearly, including a manned travel office with one of the most friendly and helpful members of staff you’ll find anywhere.

IMG_0656.jpgSevenoaks is not an easy town in which to run buses. Austin explains his business is roughly two-thirds commercial and one-third tendered/contracted which is commendable for this part of prosperous England. Key to success is that every vehicle has busy peak school journeys in its schedule.

IMG_4083.jpgThere was a bit of a skirmish between Go-Coach and Arriva a couple of years ago on local routes and ironically just as Go-Coach backed down, Arriva made the mistake of introducing the completely inappropriate Mercedes Sprinter minibuses on the two routes ending in them abandoning the routes altogether which Go-Coach have now picked up and will shortly be marketing as part of a revitalised town network with routes numbered 1 to 8.


As if all this wasn’t impressive enough, it’s Austin’s plans for a Demand Responsive Transport (DRT) operation for Sevenoaks and part of its hinterland which are really capturing the imagination.

Whilst the Government hints it will be dangling inducement finance for swanky DRT trials and Arriva invest goodness knows how much in Click’s flawed business model, Austin has been quietly beavering away in his ‘spare time’ (in between school runs, engineering, stores, bus stop displays and other duties) to come up with a credible plan to replace an infrequent rural route; add new Special Education Needs (SEN) peak hour transport; take over off-peak commitments for Age UK; and introduce a new bespoke service for wealthy City bound commuters using Sevenoaks station with a fleet of four brand new seven-(leather)-seater taxis under a Private Hire licence rather than an O licence.

It’s an ingenious plan which he’s already in advanced stages of discussions with Kent County Council and Sevenoaks District Council with a view to phasing it in from next May.


The secret financial ingredient to its business success is packaging together statutory and publicly funded work (the SEN contracts), off peak work funded by the third sector (Age UK), replacing a full sized bus with smaller vehicles more appropriate for sparsely loaded subsidised rural routes but running more frequently and taking a commercial risk in developing growth from the commuter market. What a brilliant example of entrepreneurial flare.

The plan for the ‘DRT’ style rural routes is to serve five segments of the hinterland on just one day of the week each thereby being able to run a more intensive service with the three taxis (one spare) than if the whole area was covered each day. That seems like a good compromise to me as it gives a better quality of service but admittedly on a reduced number of days.

It’s also possible this model will be ideal for taking over the Sevenoaks Taxi Bus to East Hill Farm currently funded by Kent County Council as part of a trial for a number of rural services across the County which I reviewed when it was introduced back in June, following the withdrawal of the once a week route 405 which Go-Coach used to operate.

IMG_0806There are still lots of refinements yet to come to get the model right such as how much to rely on app based, phone based or turn-up-in-person-in-the-bus-station requests for the DRT elements or whether to use a fixed timetable as well as implications of what fares to charge to keep within taxi type regulations which requires everything to be pre-booked …. but that was the joy of my visit this morning to brainstorm ideas with someone as passionate and committed to delivering a good service as Austin.

As he said you have to adapt to keep ahead of the game and it’s good to see a small independently owned bus company innovating just as impressively, if not more so, as the big Groups. And just after I left him to travel home via Edenbridge on the Wednesday only single journey rural route 238 via Chartwell and Cowden to Holtye Common (coincidentally it carried a taxi load of just seven passengers), Austin was back in engineering mode changing a fuel return pipe on a Mercedes Solo – “a fairly miserable job” he observed.


Roger French

11 thoughts on “Go-Coach trailblazing in Sevenoaks

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  1. I have a lot of time for Austin. He clearly works very hard at his firm, but his buses are always clean and well presented. I spent some time driving for them, and the buses are reliable and – on the rare occasion I did have a breakdown – the engineers are despatched timely to get you back moving again.

    His wealth of knowledge has also been of vast use in my guise as a preservationist and his advice and help have been invaluable

    Liked by 1 person

      1. And now, having seen the video by our mutual friend GM, I’d be interested in your informed thoughts about Austin’s Go2 scheme.

        I only spoke to Austin a few days after GM visited and he is still very enthusiastic about it. Certainly, GM’s video appears to show it in a very favourable light. I sincerely hope this is a rare case of DRT being a success

        Liked by 1 person

        1. Austin’s plan for DRT later this year combining SEN (Special Educational Needs) contracts with a lunchtime contract for AgeUK and off peak shopping links from rural areas with funding from the County Council topped and tailed with a few journeys aimed at commuters to/from the station stands a good chance of success because of its diverse funding support streams. The current Covid style DRT has been more of a temporary expedient and trial of the genre which suited the exceptional travel circumstances of the last few months and is now about to be replaced with some routes returning to fixed timetables which makes sense as passenger numbers increase.
          Kent County Council have been supporting this trial together with other Covid financial support (eg concessionary pass reimbursement at pre Covid levels) which has been vital too.


  2. Sadly, trying to provide a decent bus service in the Sevenoaks area is a very uphill task, and Go-Coach have done remarkably well considering. With all three major trunk services to Dartford, Bromley and Croydon now just a distant memory, Arriva only bothering to cover the Tonbridge link because of massive school commitments, with a very minimal service to Borough Green/Gravesend, at least Go-Coach does enjoy a “network” comprising of the rest. But as said within these columns before, DRT as opposed to fixed operation is not always the answer (the much trumpeted Arriva Click in Sittingbourne dies very shortly). Interestingly, the 238 passenger base has been diluted by the recent extension of service 4 from Ide Hill to Edenbridge thrice daily, and apart from a few “regulars” living along the Troy Town section close to the 4, other freehold passengers from areas such as Toys Hill, Chartwell and Brasted Chart are virtually non-existent. The problem for Sevenoaks, and a few similar areas, quite apart from almost universal car ownership, is that once service levels dip to the depths we now see, and make it almost impossible to get to/from the Town as in days gone by as mentioned above, the slide can only go one way. But well done brave Go Coach.

    Liked by 1 person

  3. I remember seeing some hideous yellow and purple Dennis Javelin UVG Unistar coaches with a ‘go’ logo some 10 years ago, and wondered what they were. However, over the years the colour scheme has grown on me, and it is certainly distinctive. Not only that, the fleet is always well-presented.

    There have been some notable acquisitions. I remember several ex Maltese buses, including a King Long, AEC Swift and Bedford LQ, and a 6 wheel Optare Volvo B9TL, and indeed, Optare models do seem to predominate, from Solos, Versas, and a Metrocity bought new. Several companies have tried to operate in the area – I remember Southlands (an off-shoot of Metrobus of Orpington) and Griffin Bus amongst others who have fallen by the wayside, but Go-Coach seems to have passed the test of time. I hope this venture is successful – for such a professionally-run company it deserves to be.

    Liked by 1 person

  4. Response to Terence Uden. Your first line is so true. I was in Sevenoaks last week and noted that some services have been cut back. (Routes cut back to two-hourly on Saturdays). Numbers were reasonable (but about the same as last time I travelled on the route – when both Go-Coach and Arriva were running buses) but punctuality was not helped by inconsiderate delivery drivers. I worry for those without their own transport in such areas.
    Another plus – they do publish timetables!!

    Liked by 1 person

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