Friday 20th September 2019
Well done UNO Bus, operator of TfL bus route 383 between Woodside Park and Barnet, for today’s community led launch of the first decent route branding on a London bus route for a few decades.
The 383 may be a backwater north London bus route which takes a circuitous route east of the Great North Road between the Spires shopping centre near Barnet Church at its northern terminus and Woodside Park Underground station in the south, but it’s now the most professionally promoted route in the network.
Running only every half an hour the 383’s route meanderings take in New Barnet, Oakleigh Park and Friern Barnet with a 36 minute end to end journey time meaning three buses are needed to run the service – smart four year old Enviro 200s.
The 383 is the only TfL contracted bus route operated by Hatfield based UNO Bus – they’ve held the contract since July 2015 – so it’s a very welcome development to see MD Jim Thorpe and the team take this initiative to give the route a much higher profile.
It’s not easy to work out where TfL bus routes go. The inexcusable absence of a network bus map either in printed form or online (other than the independently produced map by Mike Harris) is an absolute scandal so anything that provides a clue where bus routes actually go is to be applauded.
All the more so as recent ‘trials’ of route branding introduced by TfL during the last couple of years in the Barkingside and Hayes and Hillingdon areas are excruciatingly embarrassing due to their amateurish application. Well designed they’re not.
This new 383 branding introduced by UNO has all the hallmarks of the excellent work produced by Ray Stenning and his Best Impressions design agency. It’s to their consistently high standard.
A lovely stylised route map on the lower back panel is an excellent idea although sadly looks as though it might suffer the fate of being usurped by an advert for a third party company in the frame. Let’s hope not, it would be such a shame to see a promotional bus route map covered up by an advert for a car dealer!
Inside the buses on the 383 are panels to create interest in the local area as well as another geographic route map.
Sullivan Buses – another small well presented bus company based in Hertfordshire who run a growing number of TfL contracts in north London – also use these panels to give background historical information about each route to generate interest.
I hope the larger bus companies who dominate London’s contracted bus market are taking note of these positive initiatives and hopefully TfL will approve more schemes of this kind and give up those appalling attempts at route branding in Barkingside and Hayes.
It’s also encouraging to hear this 383 brand launch has been introduced with customer focused training involving all the regular UNO drivers on the route.
Imagine if proper branding, as just launched on the 383, was applied to all the high profile routes through central London. What a positive difference that would make. It might even help turn around the downturn in passenger journeys being experienced across central London and encourage new passengers who might stand a chance of understanding where bus routes go.