I’ve received some interesting promotional emails from the new breed of ride sharers recently.
Arriva Click sent an enticing personalised message on Thursday proclaiming some ‘great news’ for me. It seems Click now accepts concessionary passes. Amazing. Arriva certainly know how to rub salt into the wound of being in that frustrating cohort having to wait well into their 66th year before getting the coveted pass. Thanks Arriva.
Still at least I’m much closer than a good friend in the industry who also got the email and has yet to reach 40!
Even though I knew I wouldn’t qualify, I couldn’t resist clicking the ‘Find out more!’ tab helpfully taking me straight to Section 16 of Click’s Terms and Conditions.
Turns out it’s only a Sittingbourne initiative (Scousers not eligible) and by a complicated process of emailing a photo of your pass, receiving and registering a personalised discount code you’ll receive a third off future bookings. Not exactly headline grabbing.
While we’re talking Click bait, did you spot their interesting tweet last week encouraging school kids to use Click for the school run particularly to enjoy the on board wi-fi and air conditioning?
I was intrigued as I thought I must have missed the ‘great news’ email promoting discounts now available for school kids riding Click (even if rides can only be booked with their credit card). So I made an enquiry and it seems I hadn’t missed the news. No discounts! It’s going to be an expensive school run; wi-fi and air conditioning notwithstanding.
Still all’s not lost as if you’re a regular Click user taking advantage of onboard wi-fi you’d have missed the tweet anyway – Twitter is blocked on Click!
Meanwhile the marketing team at Ford’s Chariot have come up with an enticing wheeze for me. It seems there’s a whole crowd of ride sharers itching to hone their home cooking skills. They also emailed me last week offering £20 off Mindful Chef recipe boxes (and spread over the first two box deliveries at that).
Even more exciting a prize draw might give me a completely free box. Right let’s get riding Chariot straight away can’t wait to start cooking.
While I’m on a sharing recent tweets kick, here’s my Most Inappropriate Tweet of last month from the guys at First Essex ….
it started innocently enough with an enquiry about fares ….
Straight forward enough enquiry but it managed to fox the First Essex tweeters …
Taken aback our enquirer persisted …..
…. only to be fobbed off with an incorrect referral to Traveline. Still at least Traveline will earn some income from its premium rate phone charge if Callum took up Tannita’s advice.
Just what is the point of centralising Twitter posting? If you’re going to centralise at least have comprehensive information systems available. What a completely Open Data Own Goal and, importantly, a missed sales opportunity.
Still at least if you centralise tweeting you’re confident queries on policy issues can be professionally and effectively handled.
Here’s one such example from last month to a multitude of recipients…
No surprises that one switched on Bus Boss replied quickly and succinctly …
Whereas the main recipient replied…
Sadly this has fast become a standard fob off official corporate Twitter response for a number of companies.
Last time I filled a form in (for a fare query) it took seven days for the response.
Roger French 16th September 2018