Five new bus and coach routes: Part 1

Thursday 10th September 2026

I’ve been exploring five new routes introduced over the last couple of weeks – here’s the first of a three part blog taking a look at these new additions to the bus and coach scene.

Part one covers two new routes introduced in the North West which hit the road for the first time on Sunday.

I visited the area on Monday where Liverpool City Region Mayor Steve Rotheram’s publicly controlled Metro branded franchised bus network was launched with the introduction of a large fleet of brand new buses together with a raft of changes to bus routes in the St Helens area where Stagecoach is the successful new franchised operator (taking over commercial routes previously operated by Arriva as well as tendered journeys under the old deregulated regime). The other area in this first tranche of franchising is on the Wirral, now run by Go North West.

However, I travelled over to St Helens by trying out TfGM’s Bee Network new bus route – the 612 between Wigan and St Helens taking an indirect route with an end to end journey time around 80 minutes via Newton-le-Willows and Earlstown and in so doing linking these two neighbouring Mayoral controlled regions.

It’s operated by Go North West and runs half hourly on Mondays to Saturdays with an hourly frequency in the evenings and all day on Sundays. The timetable impressively extends from 05:00 to 23:45.

Within Liverpool City Region jurisdiction the service has replaced former Arriva operated route 20 between Earlstown and St Helens but it’s a new addition creating new links at the Bee Network end of the route.

I caught the 12:00 departure from Wigan’s bus station where two other passengers boarded including one who was also exploring the route like myself. The other passenger alighted in Abram after a 25 minute journey.

We picked up a short rider when passing through Ince with another passenger joining at Newton-le-Willows station. We’d paused for three minutes to wait time in Golborne and again for two minutes in Newton-le-Willows. After that eight more passengers boarded as we passed through Haydock with two or three staying on board just for a short journey after which we arrived into St Helens’ temporary bus hub (while a new ‘interchange’ is being built) on time at 13:19 with six alighting.

Passing the five other buses on the route travelling towards Wigan three of these had just a handful of passengers on board but one, nearing Wigan had around a dozen and the other heading out of St Helens had almost a full seated load, reflecting the take over of the former route 20.

Long standing route 352 (now also operated by Stagecoach) running every 15 minutes provides a more direct route between Wigan and St Helens via Billinge taking 48 minutes and Monday morning saw some confusion in St Helens where passengers, seeing Wigan as the destination, were getting on the 612 rather than the 352.

The new arrangements have been widely promoted by Liverpool City Region through posters on the sides and rears of many Metro branded buses, of which I was impressed to see included the vast majority of operations in St Helens including many brand new buses.

Sadly though there’s a lack of printed timetables and the printed information that is available is woefully inadequate.

It was good to see two high-viz wearing Metro banded staff at the main departure bus stops in St Helens on Monday morning, kept busy answering questions, one of whom had a small supply of an A5 leaflet showing bus stop allocations and a list of routes with alterations which she was clearly embarrassed to give out – the contents comprising such ridiculously small print size it made it pretty much unreadable.

If you’re spending £millions taking over control of bus operations why skimp on one of the key things passengers need when changes are being made – printed information ? Yes, of course it’s “all on line” but that doesn’t help when you’re out and about trying to work out which bus to catch in a town centre. Smart phone screens just don’t cut it.

Over in the temporary Travel Centre, which with staff facilities, is in a series of Portacabins while the new bus interchange is being built…

… I did find an A4 version which was a bit more legible and enabled me to see that it was showing for each route that had changed in some way the route number, departure stand, operator (all showing Metro), the destinations and frequency by day of the week. All good stuff but not enough and out on the ground on Monday morning there was clearly a need for printed timetables – they’d have gone like hot cakes, more so than the mini packets of crisps being given out. So many conversations I overheard were all about new timetables and lots of puzzlement.

On the positive side there was an updated colour coded map for the network based on St Helens on display in bus shelters which was good to see.

Back in Wigan, TfGM had updated its departure displays to incorporate its new 612…

… except crucially there were no departures listed at the stand where buses leave and with no printed timetables it wasn’t a very impressive ‘launch’ for a new bus route comprising significant resources (six buses).

Something else very noticeable seeing both Bee Network and Metro branded buses side by side…

… in both Wigan and St Helens was just how insipid the former looks compared to the latter.

Back in St Helens I next caught the other new bus route launched this week – the Metro branded route X3 between St Helens and Liverpool John Lennon Airport.

Operated by Stagecoach with two smart looking interior furnished ‘76’ plate Enviro200 buses…

… this new daily service runs hourly between 04:00 and 01:00 providing a new faster limited stop link from St Helens via Clock Face and Bold Heath taking 47 minutes…

… compared to longer standing route 89 via Prescot and Huyton running every 20 minutes and taking 77 minutes.

As you can see from the map, the route is still fairly circuitous even though it skirts around the edge of Widnes, but these things are a compromise between serving a catchment area and providing a quick journey time. The span of day for the new timetable is impressive and the hourly frequency is the minimum required for a bus route serving an airport.

Hopefully if demand grows, the frequency can increase but first passengers have got to find out about it and once again I will come back to the same mantra – people won’t necessarily find it online – they also need other sources of information and promotional material. Two new buses and a significant roster of drivers for a seven days a week 21 hours service provision is costly. The additional cost of printing a promotional timetable leaflet that can be widely distributed on board buses is peanuts.

My journey on the 13:59 from St Helens on Monday afternoon carried two other passengers from St Helens to the Airport (one of whom was trying out the service like myself – the same guy who travelled with me on the 612) and a third travelled from St Helens to Clock Face (yes, that’s a place on the route, as well as a description of the frequency) but otherwise that was it. We passed the other bus with no-one on.

Sure, it was only the second day, but it’s going to need promoting.

Saturday’s blog will feature the third of the five new routes introduced this week – and this one’s an intriguing addition to the express coach market running just one return journey a day, on three days of the week.

Roger French

Blogging timetable: 06:00 TThS

25 thoughts on “Five new bus and coach routes: Part 1

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  1. St Helens bus users are the first on Merseyside to enjoy the revolution in bus travel where route has the same high standard of bright new buses whether the route is profitable or heavily subsidised.

    Forty years ago I had to go to Head Office and wait a week to get a timetable. Merseytravel posted the new timetables weeks ago online to their usual high standard enabling me to produce my own pocket sized book, which I intend to do for the Wirral in a couple of months time. Thank you Merseytravel.

    The single decker you rode on to John Lennon Airport isn’t perfect. It hasn’t got tip up seats at the front, leading to one passenger complaining she can no longer sit with her dog.

    There will be more new routes in the Wirral, I’ll send you printed timetable in a advance!

    Well done to all concerned especially front line staff who have overcome the first weeks challenges including bringing in extra vehicles and dealing with fares on routes that cross into adjacent counties.

    John Nicholas

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  2. Barry Doe has long commented that it is better to fund 99 contracts AND provide comprehensive timetable information rather than fund 100 contracts and fail to publicise them adequately.

    Why do LTAs not understand this? I have a smartphone, and every day find myself trying to look up timetables where there is no, or limited, signal available. Even BusTimes is becoming difficult to use on occasions.

    It’s like 2+2=4 … so logical …

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  3. Re the X3, with only a few on board, they may as well have made it truly express, and run as directly as possible, approaching the car journey time (about 30 minutes per Google maps). I’m sure you are right from an operator’s point of view about the hourly frequency, but if I’m just off a flight arriving at the airport, and have missed an X3, I’ll just get the more frequent but longer route – or get a taxi. So I don’t think they are likely to pick up an hours worth of passengers each hour.

    I think you are right also about the liveries!

    Rick Townend

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  4. Trying to read a bus timetable on a 16 x7cm screen v an A5 timetable booklet across two pages (21×29 cm) – no contest!

    MotCO

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  5. The lack of printed timetables and maps particularly is appalling, but goes completely over the head of those who plan. The Covid excuses seemed to signal the end of any printed material, and thus those using buses will only ever remain a hardcore of those with “no other option”. So different from the heady days after English older persons passes were given the same availability as Scottish and Welsh residents, with people venturing far and wide for the first time. I encountered many people making some amazing journeys simply because they had maps to hand and could plan journeys far from home.

    I suppose it was only to be expected that leaflets proclaiming “more comfortable”, “more accessible buses” and “owned by you” were produced. New buses do not stay new, and it will be interesting to see what happens when whole fleets of vehicles age at the same time and there will undoubtedly be little money to replace them! A trap many are likely to fall into.

    Passengers were hardly travelling on Hay Carts before, and many won’t notice the difference, except for lack of tip-up seats. The “owned by you” bit will sound hollow when those who actually are not on benefits in Merseyside have to foot the bill for that which came freely before, and all buses have been accessible for many years. There has been no magic change here.

    Never mind, the yellow should cheer everyone up.

    Terence Uden

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  6. I’ve never been a fan of the Bee Network yellow and Roger is correct in pointing out how dreary it looks next to the Merseyside version. I like the Bee logo though but I think the services of the guru Mr Stenning should have been called upon.

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    1. If you think that the Bee Network livery is sub-optimal, wait til you see the dogs’ breakfast that is the Weaver Network in West Yorkshire.

      People seem to think that there are no purveyors of printed timetables. Some of Stagecoach’s Opcos do produce timetables – East Mids, West, to name but two, but it is devolved to local management. You might find the odd Arriva leaflet though First provide next to nothing, whilst Go Ahead do produce them with some excellent ones (e.g. Morebus).

      The issue is more with local authorities who have been comprehensively starved of funds. It’s easy to say that they should support 99 routes and provide timetables rather than support 100 and provide no publicity but the reality is that withdrawal of the 100th deprives someone of their link to society.

      Franchising is supposed to repair all the ills but in wanting to exercise control and have a single image (of which there are certain benefits, it can’t be denied), they are also at risk of a bland, non-specific and ineffective means of marketing their newly acquired bus networks.

      BW2

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  7. Colour opinion and views and personal taste are not something to categorically say is the case one way or not or to make much about, dear Roger …or your ‘supporters’. Best of respect yes, all round, but …

    I personally think the Manchester Bee Network colour is nice good and stands out. And is a sharp brand too and which maybe appeals across the spectrum and to the quieter and less vocal types too ..?.

    They keep their vehicles clean also as far as I have seen when visiting over the last year..

    Things don’t always need to be bold brash or mega bright these days do they.? Sharp clean but pastel shades can surely cut a line too.

    And I vote for the Bee Network colour and it’s its own colour and appeals across the spectrum maybe.

    It’s up to the business folk to try and analyse it it’s working.

    Not loud voices on personal blogs to tell us that it looks second class, and we all think it’s so.

    … I note no photo with a Bee N bus infront of a Liverpool Metro one Roger! … Best of respect but this is how journalists do it to subtly subconsciously try and move the masses and using photos that bias the report they write to what they believe to be the case .

    Eg a view of a person looking very miserable, which helps support what they write, even though the photo of the individual in question was taken at a wholly different time. ‘ Oh yes Mr xxx is guilty ‘ eg the, BBC maybe, try and make sure we all bias to think .

    Best regards but let’s make sure we all keep our own opinion strongly and don’t suggest Roger is correct ! … when that’s up to the mass view or in this case the business operators , or also the Council and it’s affect on the public psyche, and the ambience the colour produces in Manchester city centre and out and about,…. seeing if it works paler and pastel, … and bold and louder etc is not needed in all cases or theirs. It makes a refreshing change in fact -?

    David … many thanks though, for all inputs to read all round . Excellent!

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  8. A lot of hype by the mayor – as per usual – but the actual delivery on the street is poor.

    I was interested to see the reintroduction of a link from St Helens to Southport, been a while since that ran. It is good to see the retention of the local route numbers, so slightly less confusion, but not much improvement in frequencies compared with before.

    I don’t understand the north west preference for yellow as a livery. Not only the Bee Network and Metro but also Warrington. This will cause confusion for the passengers and when the colours fade it will look very shabby. Surely Merseyside would have been better going back to green with all of the links of that colour to environmentally friendly transport? Yellow is most readily associated with school buses thanks to the US influence!

    Richard Warwick

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    1. Hi Richard,

      The St Helens – Southport link was numbered 152 up until Saturday, operated by Huyton Travel. It was a Merseytravel contract with support from Lancashire County Council. The change has been to renumber it 37A and increase the St Helens – Ormskirk frequency to hourly.

      Matt

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  9. Printed timetables while not using excess paper. Wise natural resources management and usage ?

    Showing your age or era Roger and personal preference, and ability to read a mobile device screen .

    I am not a mega eco warrior or the like, but what I do believe is we need to be wise and I don’t know the facts but for sure we can surely all think that we can and should and probably need to wisely try and limit the amount of paper we make and use.

    I am 64 and I personally keep quite able optically and dexterity etc wise, to look up and read and find timetables on line. I also carry a 2nd cheap but wholly adequate device, eg a Moto G model, as back up. And widely very helpful for the modern day world and daily out about having two small pocket size not expensive but very adequate models is.

    I by routine turn to e.g. bustimes.org which is a very much up with it website or group team company I don’t know quite whom, set up. For timetables as I travel all around the country.

    While absolutely we surely all rightly baulk at “find it out online ” : the answer to everything type way. To encourage those of us who can and are okay with such to find the new timetables online is a generally fine enough policy surely and shouldn’t be belittled. But absolutely too!! We do need to keep quality limited amount of printed mode too.

    And even more so what they put on bus stops and can’t they always try to add a map there too these days for visitors to an area and those of us who find maps are key helpful and also as sadly so often now bus drivers who are generally so very helpful otherwise, but don’t know the area or when you ask for the bus stop you think is correct one as on the bus stop timetable, they don’t know which bus stops are which or where. Times past the bus drivers would know their locality and care about it and to do so. Many do still , but many don’t know and could not be bothered when you ask for a stop and they don’t know what one is talking about although it is the official name for it and you look at your ticket and they have chosen both a start and end point which hardly make sense and don’t appear to be relevant stage stops either. ? I don’t know how the businesses can analyse what customers want if they don’t know where we are getting on and off at clearly enough. If anything we do have these days its machines that can analyse data much better and very quickly. But as they say one needs good and not rubbish in to get meaningful helpful information out. To run routes refined to good usage levels .

    Thanks Roger. Every best .

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    1. Printed timetables are made from trees that are grown specially for that purpose and reduce carbon in the atmosphere whilst they do so. The tim etales can be recycled for further use. What we should be worrying about is the huge energy and water use of the data centres that procude the information for those mobile phone screens.

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      1. Having worked within the timber industry for most of my working life I know your analysis is correct. The previous correspondent, like many others, has been taken in by the green media and by those that advocate that all travel information should be provided via IT. Of course websites and apps have their use where a strong enough signal is available, but there is nothing quite like having printed information (and maps where possible) when intending to travel by bus in unfamiliar areas.

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      2. But regardless of whether I can have a printed timetable I still have to have my polluting mobile phone to pay for my bus ticket (and hundreds of other uses) so it’s not really a choice.

        Also for me personally:

        Where do I store the pile of paper timetables?

        How do I remember to take them when I need them?

        Where do I carry them?

        How do I audit them to make sure they’re in date and still valid?

        I’m afraid I do use electronic ones – live if possible but with a local pdf on the phone in case the signal goes. They’re always with me and I just update them occasionally.

        With poor eyesight I really like the Bee Network style pdf timetables – very bold and just black and white which I can zoom on my phone to read.

        Not a fan of over-blown colour timetables, although I get that they’re really for publicity rather than practical use.

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    2. Without wishing to stereotype, there is going to be a lot of overlap between “people who are less comfortable looking things up online” and “people who struggle to read small print” – if you’re going to go to the effort of printing information out then it needs to be large enough type to be legible to the typical customer who wants a printed copy. The environmental cost of printing leaflets on A4 instead of shrinking them down by 30% to A5 is negligible.

      They might also find that more people were willing to look timetables up online if it was easier to find a readable full timetable online. So many operators only have automatically generated timetables available, which involve a dozen clicks to get both directions on weekdays and weekends, and even then you can’t be sure that they aren’t different in the school holidays – putting the PDF that goes off to the printers online would involve minimal cost but would make it a dramatically more positive experience for the end user.

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  10. Now the two franchise liveries can be compared, in my eyes the Metro colours win hands down for visual impact. The TfGM yellow by comparison is too light. It either needs another colour to contrast with it, such as black, given the network’s name. Then again, it would potentially get mistaken for the Metro livery!
    Just another thought, there are orange coloured bees….

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  11. The St Helens contract seems to have left Arriva with a number of spare buses , I wonder where, if refurbished, they may turn up over the next couple of months.

    Manchester Mustard livery (or is it some set honey shade?) is not unappealing but am I correctly used to a M and yellow colour for the manchester METROlink tram service where if so the use of Metro by Liverpool City Region would confuse me.

    Just as the PTEs swept away in general most of the corporation , or acquired private or state owned operators into one colour, I muse if local identities would have been helpful. The colour of Wigan Corporation escapes my mind (maroon?) but St Helens area suggests to me a nice scarlet red instead of the black for the colour contrast. Wirral area still missing the Wallasey Corporation (which had a greener shade of mustard as relief) or Birkenheads not quite Arriva blue . Interesting that effectively LCR is using the more peripheral areas for the franchise launches , maybe lessons will be learned as the city area will be more intense. If there was reported confusion on the day then it shows that despite a month of pre publicity the detail had not been appreciated or understood by everyday users. Is the John Lennon Airport service intended for passengers or workforce ? The latter will soon work out what departures best match their shift arrangements.

    For fleet renewal / mid life refurb planning for replacement buses has always been a problem with the bid/sanctions of NBC Orders always being an interest for manufacturers and local managers alike. Contrast with the previous report of private Go Ahead getting a manufacturer bargain for early uplift in new buses as the makers suffer from the feast and famine that these new vehicle launches might bring about. Can modern electric buses get an effective 16 to 20 year life , the weight of batteries worries me that chassis cracking might occur in some geographical areas with some 2 to 3 tonnes more but maybe that weight is better distributed thus mitigating the effect ?

    For timetable creation and posting should not contractors have in place at least a week before all the printed material planned and ready to go up ?

    JBC Prestatyn

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  12. The Huyton Travel 152 St Helens – Southport service ran every two hours Monday – Saturday, a frequency replicated by the replacement Stagecoach 37A.

    There is also a completely new X37 service of just one journey each way, leaving St Helens at 06.20 and Southport at 19.00. Adopting a limited stop direct route the X37 takes 60 minutes as opposed to the 96 minutes or so of the 37A. The X37 is presumably a depot journey made available to the public.

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  13. It would be amusing to compare all the oranges/yellows used for bus liveries in the UK side by side

    (does anyone by chance know the #RGB and/or Pantone numbers used by operators? Pantone would be relevant where they mimic the livery on printed materials as well as for bus paint)

    Is Liverpool the lightest? (Insipid is a bit harsh)?
    Is Reading’s Orange route branding the most Orange?
    Sanders Coaches is somewhere between those extremes.

    I’m aware of this map but I’m not convinced that the colours are all 100% accurate and the colours certainly don’t “pop”, nor can you line them up side by side.

    The Colour of Buses In The UK & Ireland – Brilliant Maps

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  14. “It’s all on line” might be fine, but often I find that, when I’m out, either I cannot get a phone signal or am unable to get an operators app to load, or unable to get said app to show the information I need. For example, there is no phone signal in the High Street of the village where I live. Fortunately, there are full timetables displayed on the bus stops; however real time info only in one direction.

    I do not think it should be either/or. Both on-line and printed material needs to be freely available and up to date.

    Anthony Holden

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  15. Hello, I was also here on Monday afternoon my self, checking out the new buses and just getting some photos for my own blog: https://joeldavidhardy.co.uk/2026/09/08/it-was-all-yellow-🚍-st-helens-gets-back-on-board-with-public-transport/ I do hope this is okay to share.

    I am planning to check out the Routes properly next week my self as I didn’t have time on Monday to do so. I hope that you liked our new Buses too as I think they’re rather cool…

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