Oxfordshire’s new bus route bonanza

Tuesday 5th December 2023

It’s not just Hertfordshire rolling out new bus routes as Bus Service Improvement Plan funds flow through local authority finances. Oxfordshire’s councillors have also had their crayons out adding country roads long devoid of buses back to the County’s bus network.

Three new Monday to Saturday bus routes with fairly limited timetables began on Monday last week and four new routes providing a return shopping journey two/three days a week commenced four weeks ago.

I’ve taken a look at them all during four visits to Oxfordshire last month to see what they’re all about and assess their likely potential.

First up, last week’s three newcomers operated by Pulhams Coaches (two) and Oxford Bus (three) both part of the Go-Ahead Group.

Last Monday found me in Wantage to ride the 12:30 Wantage to Faringdon journey on new route 68 operated by Pulhams. It’s the first journey of the day back to Faringdon from the busy market town of Wantage and as you can see from the timetable below, a morning peak journey arrives into Wantage at 08:33 followed by a mid-morning arrival at 10:24 which gives two hours in Wantage for those returning at 12:30. And to my surprise, on the very first day of the new route, there was a good number waiting to board.

Twelve passengers boarded the unbranded sixteen seat (complete with tables) Mercedes Sprinter along with myself.

Almost certainly eight of these had come into Wantage on the 10:24 arrival and the other four, like myself, looked as though they were trying out the new service from a transport interest stance as they all travelled through to Faringdon whereas there’s a more direct hourly route X35 for that journey.

Instead, as you can see, the 68 takes a very indirect meander through some lovely Oxfordshire villages and hamlets which saw our eight delighted-with-the-new-service shoppers alight at Letcombe Regis (two), Letcombe Bassett (one), Childrey (two), Sporsholt (one) and Kingston Lisle (two).

It was quite cramped on board but the talk was all about how much everyone welcomed the new route and how they’d be using it again in the future, which bodes well for the 68 at least in the off-peak. Whether the peak journeys attract commuters in the same numbers is another matter and time will tell.

Sadly I couldn’t see any timetables, information or route numbers promoting the new route but word had obviously spread, probably thanks to Parish Councils.

I was back in Oxfordshire on Wednesday to try out the other new route operated by Pulhams Coaches on behalf of the County Council – the three/four times a day route 64 between Witney and Swindon. From Witney there’s an 07:30, 10:45 and 16:10 departure with return journeys from Swindon back to Wantage only at 09:05 and 17:25 supplemented by departures at 12:05 and 14:05 as far as Carterton with the latter journey continuing on to Witney on Saturdays and school holidays.

That’s because the timetable revolves around a journey for children attending school in Burford previously operated by another company.

I travelled on the 10:45 from Witney which was operated by one of two recently delivered new Volvo B8RLE MCV eVoRa buses which really are very comfortable and pleasant to travel in, especially through the delightful Oxfordshire villages served by the 64. A new route through some gorgeous Oxfordshire villages and an almost brand new bus, what’s not to like?

One other passenger boarded in Witney and a very excited woman joined us at the Market Square in Lechlade who remarked how lovely it was to have a bus to Swindon from the village.

Aside from the lack of timetables posted at bus stops or route numbers on the flags the thing that really struck me was the uneven distribution of the 65 minute running time. We left Witney five minutes late but by Lechdale we were getting on for eight minutes early so waited time as we entered the village then again at Highworth where we waited another three minutes only to arrive in Swindon’s bus station seven minutes late. There’s definitely scope to shift time from the Witney end of the journey to the Swindon end and give the driver enough time to cope with traffic delays in Swindon.

After repositioning myself from Swindon to Bicester thanks to GWR and Chiltern I was ready to catch the third new bus route, this one operated by Oxford Bus.

As you can see from the timetable above, route 108 is mainly geared up to provide a peak hour journey from the villages of Horton-cum-Studley, Berkley, Forest Hill and Stanton into Headington and Oxford in the morning and return in the afternoon with a mid morning shopping journey as well as a shopping journey through to Bicester serving different villages en route, ie Boarstall, Piddington and Blackthorn.

I caught the return journey on that Bicester shopping facility at 14:30 but there were no other takers as we meandered our way towards Oxford through more delightful villages. The bus was a recycled Pick-Me-Up minibus liveried up for the High Wycombe DRT service which sister company Carousel Buses is still operating.

it was good to see a departure listing (such as it is) on the bus stop at Bicester…

… and there was even a supply of timetable leaflets on board the bus so well done Oxford Bus for that initiative.

It was another case of poor distribution of running time though. This time we left Bicester five minutes late and soon picked that up including doing a circuit of a new housing area called Langford Village in the south east corner of the town which I can’t see bringing any custom to this infrequent service. By Horton-cum-Studley we were back on time but as soon as we hit Headington we got caught in Oxford’s notorious traffic queue through St Clements.

The driver even suggested it might be quicker for me to walk but I stuck with it and in the event we got through and arrived into Oxford’s High Street on time at 15:38 but I can quite believe the driver when he told me the previous day he was very late which made the next short journey to Beckley and return (again through all that congestion) even later knocking on to a significant delay to the peak hour return from Oxford to the villages at 17:35. This is something that obviously needs reviewing if commuters are going to be encouraged to travel.

Back in Oxford High Street.

That’s the three weekday/Saturday routes; there’s also the new two/three days-a-week shopping journey routes too.

These are based on the village of Watlington which lies between Oxford and Reading to the east of the main trajectory between those key towns via Wallingford.

Watlington enjoys an hourly bus route to Oxford (Oxford Bus’s route 11) but nothing to Reading or nearby Thame, which these new routes aim to put right

Red Rose Travel gained the contract to operate the routes and when I travelled on two occasions were using the same rather down-at-heel 15 year old Optare Solo with uncomfortable multi coloured moquette and patched up seats.

Not really the best impression if you want to encourage a whole generation of new passengers to try the bus.

Routes 122 and 123 denote the Monday, Wednesday and Friday Reading service …

… while routes 126 and 127 are the Tuesday and Thursday service to Thame.

The different numbers represent variations to the route taken and different villages served but suffice to say about two to two and a half hours shopping is given in either Reading or Thame after the journey arrives.

It’s interesting Reading has the thrice a week service and Thame just two days a week as my journeys on both routes showed no one travelled on the 122 back to Watlington leaving Reading at 12:00 (so I’m guessing hadn’t come in on the 09:00 from Watlington) nor did they board the 123 which left at 13:35 (nor on the return positioning journey from Watlington at 12:45).

However the 126 and 127 fared better from Thame with return journeys at 12:10 (126) leaving with four and at 13:30 (127) with six on board who alighted at Tetsworth (two), South Weston (one), Lewknor (two) and Watlington (one).

I’m assuming Red Rose Travel use the bus on a more lucrative peak hour commitment either side of these shopping journeys and I got the vibes the Thame journeys will grow in popularity as word spreads, not least on the town’s Tuesday market day (I travelled on a Thursday), but the lack of support for the Reading routes must be concerning although my trips were only on the second Wednesday and, as with the Thame routes on the third Thursday, there was no publicity, timetables or information to be found in Thame, Reading or Watlington. However I understand Parish Councils have again been busy yposting timetables in the villages along the routes.

Route 26 in Little Haseley on the first Tuesday – photo credit Hugh, Bus Users Oxford

However, for all these routes including the 64, 68 and 108, no bus stops had been updated with route numbers which is never reassuring when you’re travelling and don’t see the number displayed.

The bus stop flag in Wantage hasn’t been updated with route numbers for some years.

I’m guessing, like Kent, Oxfordshire is one of those counties that don’t have resources to update such things but I thought that was the whole point of Bus Service Improvement Plan funding – to put such things right. At least that’s what the Bus Back Better strategy document claimed.

Whereas Hertfordshire’s new bus routes have been designed to supplement and enhance frequencies on existing cross-county inter-urban routes, these Oxfordshire newcomers are tapping into communities that have long been devoid of buses. Let’s hope people can be persuaded to change their travel habits and return to using the bus. But it’s a very big hope that they will.

Roger French

Blogging timetable: 06:00 TThS.

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25 thoughts on “Oxfordshire’s new bus route bonanza

  1. There’s another new Hertfordshire BISP route to come, looks they they are folding a some of WGC town routes into an interurban route our to Hertford. Being Hertfordshire there’s none of this four trips a day stuff, its going straight to half hourly!

    323 Hertford to Haldens – Welwyn Garden City
    Arriva
    New service route as part of the `Connect Herts` (BSIP) bus service improvement plan. This new service will serve Welwyn Garden City bus station, Blackmore Manor Estate, Great Gannett, QEII Hospital, Chequers Field and Broadwater Road. The 323 will replace sections of the 400 and 403 route. The 323 will run up to every 30 minutes Mondays to Saturdays.
    From 07.01.24.

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  2. Should be all positive stuff…..but the all-too-familiar story of no timetables at bus stops and late running, plus an offputting instance of scruffy vehicles with patched-up seats. Not the way to attract passengers, so how long will they last?

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  3. Thanks for this blog . . . these new Oxfordshire routes are on my list to do.

    Some extra information about the Wantage-Faringdon route here:
    https://wantage.com/news/long-awaited-bus-service-returns-to-wantage-and-faringdon-bringing-relief-and-connectivity-to-residents/
    I remember seeing a community bus in Wantage a few years ago, which (I think) served these villages . . . prior to that was a service run by R&H Coaches which ran direct and via the villages (ticked in 2012 and 2014) . . . so there was some latent demand available.

    I also travelled on the Bicester-Oxford route, then numbered 94 and run by Thames Travel, in 2014 . . . very few passengers travelled on that one . . . this is a well-heeled part of the County.

    We’ve had a discussion about bus stops and timetables before . . . the Oxford CC position is that it’s the responsibility of the operators to do the necessary. I am reminded of Barry Doe’s comment from many years ago, and which bears repeating: better to fund 99 contracts and provide good publicity, than to fund 100 contracts with no publicity.

    Nowadays “run the bus and they will come” might work with a frequent urban route, but 3-4 times a day in the countryside? Sorry, but no . . . at the very least a door drop along the route, plus bus stop timetables in each village . . . hopefully the parish councils will step up.

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    1. Quite why they do not invest in E-Ink displays baffles me. It can keep timetable information up to dater in near real time. They are not that costly as they do mot need a main supply. They can run on batteries for up to 3 years. In most case a small solar panel can bit fitted to the buss stop to keep the Battery charged up meaning about 10 years before the battery will need replacing

      When you work out the cost of printing paper timetable sheets and fitting them these displays must pay back within 10 years. May even generate a small amount of advertising revenues as well as potentially generating more passenger usage

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      1. It might have its own power supply, but you still have to pay for an internet connection to update the display. Some sources suggest that the life is around 50000 hours – that’s not much more than 5 years.

        KCC

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  4. It’s good to see these new routes being trialled (and getting better usage than any DRT!), let’s hope the passenger numbers are enough to justify the funding long term.

    In my neck of the woods, East Riding are using BSIP finding to add Friday & Saturday evening and Sunday daytime services to a handful of existing routes, and I’m not aware of anything at all in North Yorkshire as yet.

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  5. Good morning Roger

    Glad to hear you enjoyed these runs out on our new routes.

    Inevitably I’ve got some comments to make… firstly, you’ve assumed these routes are all BSIP funded. In fact, only the 64 is – the rest are from a new £1.2m council budget designed to re-provide transport to the communities that lost it in 2016.

    We are looking to re-commence a number of other rural routes with our own fleet service and community transport operators next year.

    As you will be aware, council budgets are under pressure and we were in a “spend it or lose it” situation, so it’s much better (and quicker) for us to start the routes then work out the infrastructure once the commitment has been made. The three main operators are responsible for publicity and flag numbers but following a quick local consultation the final timetables were only agreed about two weeks before introduction, so that’s entirely down to us.

    Red Rose have been out on their routes and put up timetables where they can; our contractors are doing an audit of infrastructure needs at the moment. Their bus is also used on a peak shuttle between Chinnor and Princes Risborough station, which we now fund as Chiltern Railways are no longer contractually obliged to.

    In the main the times are based on 2016 schedules adjusted for known hotspots, but this info is useful to add to what we know already about where we need to smooth things out.

    We have a new council travel information budget (again, not BSIP) which we hope to get up and running with a supplier in the New Year.

    Keep up the good work!

    Kind regards

    Dave Harrison
    Public Transport Team Leader
    Oxfordshire County Council

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    1. In reply to Dave Harrison: You mention the Risboro’-Chinnor shuttle – I used it one day last year when I discovered by chance that it ran offpeak too. Quite a few of the intermediate bus stops had no timetables up at all, and at the stop I used there was no timetable for this particular service.

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  6. The 68 more or less replaces what used to be the 67/67B, run most recently by Thames Travel, and before that (very badly) by RH. Albeit while that had I think four or five journeys a day (with a very early finish, just after lunchtime on Saturdays), it had numerous routing variants of route along the way. Uffington in particular gets a substantially better service under the new arrangements.

    The community bus services in the broadly same area (nominally routes 83 and 84), which were provided by the Stanford in the Vale Community Bus, didn’t serve these villages, but rather several others, generally to the east and northeast of the road from Wantage to Faringdon (Hatford, Goosey, Denchworth, etc). They ceased operations when the hourly main road service (then 67, now X35) began in 2016.

    DH

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    1. I used to drive the Stanford in the Vale Community Bus once a week – it inspired me to set up my own community bus service (but with a less undecipherable timetable)! We’re currently looking at what else we can do here – West Hanney in particular is a larger parish (>500 people) with no bus service.

      Dave Harrison

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  7. It would appear from your excellent review that these fixed route, rural bus services are already carrying more passengers than a DRT service can ever hope to achieve!

    Presumably as the fixed cost of the vehicles on these routes is covered mainly by the school contracts these fixed route services are also considerably cheaper to operate than standalone DRT services with the added benefit of needing to prebook via fancy app!

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  8. I have always thought that these types of rural services should be operated (and once were) on the back of school contracts, thus costings somewhat lower than if “stand alone”. It often meant coaches being used in the past, and the disability regulations saw many places lose their services as a result. The law of unintended consequences which benefited no one…..

    This now seems to be working the other way round, as many school contracts are now worked by bus type vehicles rather than coaches and thus vehicles suitable for stage carriage are available.

    It is interesting to note that many rural passengers these days are actually car owners, and as often remarked in this blog, enjoy the social aspect of travelling together that DRT denies (the reason the Shropshire experiment of a decade ago failed so miserably). And those familiar with village life know only too well that the “bush telegraph” of gossip spreads faster than summer lightning, and the whole village will be aware of any such happening as a new bus service. So do not despair too much regarding the lack or stops or publicity at this early stage.

    But it is essential that publicity in the form of County maps (at the very least) are made available and freely obtainable (not firmly hidden behind a Christmas tree in the Bristol Parkway booking hall as encountered last week!), and potential passengers from outside the areas are fully aware of networks. How often do we encounter leaflet racks, even in transport hubs, groaning with everything but basic public transport information…..

    Terence Uden

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  9. The lack of roadside timetables a day bus stop renumbering is inexcusable, especially as some of these new services are run by a big group. When my local independent Faresaver revamped its Chippenham to Bath service by overlaying an hourly limited stop service on top of the existing half hourly all stops service, the bus stops were renumbered and new timetables were posted ready for the change date.

    Peter Brown

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  10. It looks like someone at ‘Red Rose’ would benefit from learning how to install the correct sized destination programme. Pretty poor when a bus company cannot promote the service properly through the destination equipment; attention to detail matters.
    N.P. Beasley.

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  11. It’s good that Uffington has a bus as the White Horse is well worth a visit.I think when I first went years ago now when I was doing all of the Ridgeway bit by bit a company called Regis did a Sunday and Bank Holiday only service which was the X46/X46 and on weekdays and Saturdays Thames Transit,not to be confused with Thames Travel,did a limited service a few times a day from Wantage.

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    1. That will have been about 30 years ago when the local authorities supported that service called the Ridgeway Rambler or Explorer or something.

      Regis also operated part of the Swindon to Bath Sunday service IIRC

      BW2

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  12. What these services need is time. Given that numbers will grow and teething problems ironed out. Many of these villages have had no buses since July 2016 so any service at all is an improvement.

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  13. One would think that in the C21st the 1930s/1950s Market Day bus service would be a thing of the past, with more regular services as retail (and work – which is less farm dominated) becomes close to 24/7. I wonder if there is better scope for at least one day of the Reading service to be extended to Thame as I assume that is not a straightforward journey (Wednesdays sounds a nice day out ?)
    Also for routes into Oxford City rather than adding to traffic congestion would terminating at Headington / Park and Ride with some kind of through fare (£2 split under current subsidies) onto the more frequent city suburban services.

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  14. Pleased to see these routes restored – they were all cut in Summer 2016 when Oxfordshire withdrew all bus subsidies. In most cases the route numbers are similar to before except Watlington – Thame was 124 and Watlington – Oxford laterly the M1. This has a long history being run by House of Watlington, and Motts of Aylesbury on up to six days per week.
    John Wood (Ex OCC public transport section)

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  15. I went out for a ride on Route 68 yesterday (Wednesday) . . . the 1130 from Faringdon was selected to see how many originating passengers were carried. The journey departed 6 minutes late from Faringdon, using a 13-seater minibus with a paper label for route details . . . seemingly (from overhearing a conversation between another passenger and the driver) Pulham’s have only just enough buses for their new routes, so this was a spare (liveried for a shuttle to Blenheim Palace).
    In passing, it was interesting to estimate the age of the driver . . . between 3 and 4 !! All joking apart, the industry needs young blood, and hopefully this young man will stay and progress onwards.

    There were three passengers on board, all (including me) out for the day, and all through to Wantage. However, we picked up another two in Childrey, one to Wantage, and one to East Challow (who’d been out for a walk and decided to get the bus back “because it was there”). Another passenger boarded at East Challow, on his way to work in Wantage . . . he’d have to walk home as the last bus was at 5.30, and he finished work at 8pm.
    So . . . six passengers (three “real”) . . . and another three boarded in Wantage for the journey to Faringdon. Not bad for week 2, and it was a bitterly cold day!!

    I’m surprised that not all journeys go via East Challow; that’s a large estate only served on certain journeys. On a positive note . . . the villages all had panel timetables on display . . . some on posts with bus stop flags from before the route was withdrawn in 2016; one with a Stagecoach name! One of the passengers from Childrey was keen to ask about everyone’s journey . . . she said that the service had been reported upon in the recent Parish newsletter, and that further efforts would be made to promote it.

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  16. It is of course always great to see BSIP funding being put to good use to actually fund bus services, but as others have pointed out already, this funding should also be used to promote and raise awareness of such new services, in order to attract paying passengers and thus give them a chance of becoming successful and then less reliant on funding to keep them operational.
    A case in point local to me in Billesley, Birmingham. At the start of this year, Transport for West Midlands (TfWM) made some changes to tendered contracts, which saw the introduction of a new 169 service operating between Kings Heath and Shirley via Solihull, with the contract being awarded to Stagecoach. This new service mostly replaced the previous 69 route operated by Diamond, which was an off-peak only service running a few journeys a day. Thanks to BSIP funding, TfWM were able to support additional journeys, and the service runs hourly between 8am and 7pm.
    Now while this bus service is literally the closest one that passes by my house, I did not receive any kind of publicity from TfWM or Stagecoach through my letterbox, and I only knew about this new service by virtue of knowing what’s going on with buses in the West Midlands!
    Much of the 169 route, that doesn’t share bus stops with existing services, was considered ‘hail-and-ride’ when it was the 69, but timetables and route maps do show certain ‘fixed stops’ now.
    I can walk around the corner onto Westridge Road, and unless you physically see one of these Stagecoach vehicles coming down, there is no evidence that buses use this road.
    In my honest opinion, if TfWM were really interested in using BSIP funding to ‘improve’ this bus service, they would have done well to spend a few quid on having some actual bus stop poles installed, showing the route number and timetable. That’s a great way of ‘raising awareness’, “oh look, there’s a bus that stops here” and all that.
    Unfortunately this 169 is probably doomed to failure, because it is unreliable. Kings Heath is not the best place to terminate a bus service due to lack of turning points, so gets stuck in other traffic congestion there, as well as traffic in Shirley and Solihull.
    Since TfWM forced the removal of operator-only passes/tickets earlier this year, I’ve at least enjoyed the benefit of using my NX pass on this service, for handy trips to Kings Heath or Solihull, but from my observations, there are still only small handfuls of passengers that use this service.
    Once the BSIP funding runs out though, it will probably go back to being an off-peak only service, if it is not cancelled altogether.

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