Wednesday 1st May 2019
It’s day three of Arriva’s latest Click venture introduced in Leicester on Monday, so I thought it was worth a trip to see how it’s panning out.
Corporates love to boast about being the first to do something; they salivate over ‘ground-breaking initiatives’ and associated hype reckoning it makes for a great PR story in the trade press. Only they think that of course; most readers just raises their eyes upwards, emoji style.
Sittingbourne was ArrivaClick’s DRT debut of course, so truly was a ‘first’; then came Liverpool which was cheekily promoted as the ‘first’ such DRT service in a city. When I pointed out Oxford Bus was up and running with their Pick-Me-Up service in a city the Click PR people countered their’s was the ‘first’ ‘Click’ in a city.
Now we have the ‘first’ Click to be funded by a Section 106 Agreement. This ‘ground breaking initiative’ has seen an organisation called Go Travel Solutions broker a deal between Arriva and Drummond Estate, the owners of a huge swathe of land on the western edge of Leicester on which developers have plans for a massive development of houses, two primary schools, a secondary school a “pioneering community centre” and employment park. The area is called New Lubbesthorpe; it’s south west of the Leicester Forest East service area west of the M1 as shown on the aerial view below.
The Developer’s brochures are full of all the essential buzzwords: “Arriva Click …. part of Drummond Estate’s drive to provide a sustainable way to work, live, learn and play for those living in New Lubbesthorpe’.
The area will naturally have “vibrant urban amenities, and it is important we provide sustainable transport options”.
Go Travel Solutions reckon Click “will deliver shorter end-to-end journey times” (it doesn’t say shorter than what) and explains “customers request an executive minibus from their pick-up point at a time they want and to a destination of their choosing”. That’s the hype that’s consistently pedalled with these “innovative digitalised DRT services” but as I consistently find, the reality never quite matches up.
Take this morning for example. My train was due to arrive in Leicester at 1006, so knowing you can only pre-book Click journeys in half hour segments, I fiddled around with the App as I was leaving St Pancras at around 0900 to schedule a journey in the 1015-1045 slot from outside the station to take me to Barrett’s show house on the fledgling New Lubbesthorpe estate.
It’s not entirely clear whether your journey is booked – sometimes I checked on the App, and it showed a “(1)” alongside “Next Journeys” but with no details given; other times I checked and the “(1)” had disappeared. I’ve learnt not to worry about these things, being retired it doesn’t matter whether I have to wait or not, but for someone intent on making an appointment, firstly a half hour’s window with no indication of a precise arrival time is pretty useless and secondly I’d want more definitive confirmation.
I left the station to find a mass of roadworks outside preventing any bus pick-ups and then received a text at 1010 advising my pick up was 12 minutes away.
Ken arrived at 1028. It’s an algorithm mystery of why he couldn’t have been dispatched by the software to pick me up at 1015 (the start of my half hour booked window slot) rather than the middle of it. All it had done was kept me waiting unnecessarily for twenty minutes – I could have been in a taxi and away instantly on arrival.
It wasn’t that Ken had been busy with other passengers; I was his very first pick up (ever) since he’d begun work at 0600 this morning! I’ve had a similar experience when using the journey schedule option in Sittingbourne.
We had a right old kerfuffle with the pick up too; with Ken passing the App’s designated pick up point in Campbell Street just before the station, and instead headed down narrow Station Street (there he goes pictured above) which is a dead-end and necessitated much skillful manoeuvring to turn round and get going.
It turns out this was Ken’s first day on Click and I was his first passenger. He’s based at Arriva’s Hinckley garage and drives on the big bus rota but had been asked to help out on Click, also based at Hinckley, for today and he was already enjoying the contrast; not least being directed by a SatNav on a tablet rather than a duty card and timetable. Even more interesting was the SatNav’s habit of routing him the wrong way down one-way streets in the centre of Leicester!
There’s no expense spared when it comes to transport access to New Lubbesthorpe. A brand new access road has been built over the M1 (we’re approaching the flyover pictured below) ….
…. which Ken pointed out includes twenty-two road humps to slow you down ….
…. as you approach the area’s planned central node where the first primary school is under construction, and due to open in September.
I also spotted the main roundabout on the new access road was sporting a Click advert as we passed by. Nice thought.
Arriva have no doubt been canny in costing a ‘bells and whistles’ Click service that’s funded by the Developers. Apparently there are five vehicles out on the road seven days a week from 0600 to 2300 necessitating a rota of fifteen drivers’ jobs.
With such extensive vehicle availability and few homes currently built and occupied it’s not surprising my journeys today were soon fulfilled with drivers allocated strategic parking spots throughout the Click operating area just waiting for a booking.
As I’ve commented previously, the problem with these DRT services is, the moment they become more popular with more bookings, the more the risk is waiting time for a vehicle to arrive will increase. The luxury of having drivers like Ken hanging around for four and a half hours waiting for me to turn up is not what can be called “a sustainable transport solution”.
I picked up a leaflet aimed at new residents giving details of some hefty financial inducements to give Arriva Click a try. There’s “£10 free credit” for every adult moving in as well as two redemptions of “£100 credit for just £10” (or “£50 for £5”) and a permanent offer of 5% off weekly tickets. I tried to sign up but unsurprisingly needed to declare plot numbers and other information I was unable to blag!
When these freebies run out it will be interesting to see how many residents opt to pay the £4.50 a ride it cost me for my travels today. And, of course, there are no concessions for seniors (although New Lubbesthorpe looks as though its target market is a younger generation and families) … but there aren’t child rate prices on ArrivaClick either.
The journey from Leicester station to the edge of New Lubbesthorpe took half an hour but my arrival was about an hour after I’d got off the train what with all the waiting time and I’m not convinced the algorithm routed us along the most direct journey. At one point Ken mistakingly went past a slip road we needed and we almost ended up on the M69 before turning back.
On arrival Ken and I (and probably the algorithm too – if algorithms have yet been invented to experience feelings) were both surprised to find a resident who’d booked a ride was waiting our arrival and ready to be whisked away. Ken had his second passenger of the day.
Meanwhile I took a walk around the development so far, which is very much in its early stages, and noticed that Barrett Homes (one of the house builders involved) has a smart show home and reception area with ample “Visitor Parking”. Old habits die hard.
It was time for my next trip. Down to Narborough in the extreme south of Click’s area and the nearest station to New Lubbesthorpe (on the Cross Country hourly route from Leicester to Nuneaton and Birmingham).
The App told me Paul would arrive in 9 minutes which was just as well as the designated pick up point was a good 7 minute walk away from where I’d wandered to. Yet again destroying the myth that DRT picks you up at your desired pick up point; oh no it doesn’t; it’s at the algorithm’s desired pick up point.
I made it to the designated spot only to see Paul disappearing where I hadn’t expected – but he did a ‘back double’ and reappeared down another dead-end. He explained the SatNav doesn’t think it’s a dead-end but as a local, he knows better and thwarted the algorithm.
Like Ken, Paul was a very friendly, normally Arriva big bus, driver who’s helping out in Click’s early days and he was clearly enjoying the change. He’d already had a passenger on board this morning and had carried three during yesterday’s shift, so not bad going. It took us just 12 minutes to reach Narborough but still cost £4.50, as my half hour journey from Leicester had done.
I was just in time to catch a late running Cross Country train back into Leicester and decided to give up on trying to find where buses for the city centre were picking up during the roadworks hiatus and walked instead.
A quick visit to both St Margaret’s and Haymarket bus stations observing the contrasting attitudes to timetable provision between Arriva ……
…..(the very helpful Arriva man in the Travel Centre seems to have thwarted official policy of not printing timetables [to save the planet], aside from the 44/44A, by printing a few of each to hand out from behind the counter – the contrast with yesterday in the Lake District couldn’t be more marked) …. and First Leicester who were displaying a colourful selection of all their city routes…..
….. and I thought I’d catch a standard Arriva bus out to the Fosse Shopping Park adjacent to the M1 and full of retail sheds that are popular with browsers before they go home to buy online. Still, browsing is good business for bus companies, thankfully, and I’m sure residents of New Lubbesthorpe will be taking a Click to ride over there as it’s within the designated area.
Route 50 operates to Fosse Shopping Park on its way to Narborough every 20 minutes and as luck would have it I was just eight or nine minutes from the 1305 departure. The bus arrived in good time and we loaded up with around twenty passengers and headed off, taking around 25 minutes for the journey. I’d bought a Plusbus which, with Railcard discount, cost just £2.30 – just half the price of a Click journey – and of course would give me unlimited journeys around Leicester all day (but not as far as New Lubbesthorpe or Narborough). The contrast with Click couldn’t be more stark.
Arriving at Fosse I was impressed to order my third Click journey to take me back to the station and be given a pick up point just around the corner from where I’d got off the 50, and a pick up time just five minutes away.
Except when I walked round the corner I realised I’d stumbled upon one of the designated waiting areas for Click vehicles to hang out with two languishing in the lay-by opposite Asda.
I ascertained Darren, my driver, was one of the two and we were soon away heading back to Leicester city centre for the station.
Darren had been with Arriva and it’s predecessors for nineteen years and had taken up the offer of transferring permanently over to Click duties. He’d been with the service since Monday and I was his thirteenth passenger. He had high hopes for Click’s success and thought it an ideal compromise between a standard bus and a taxi, with the fare priced accordingly.
Encouragingly I heard much positivity about Click from all three drivers today; they all cited Liverpool as being a rip roaring success with various figures being banded about: “500 passengers a day” “26 buses now on the road” and even “100 buses on the road”.
(I made a mental note to head up to Liverpool again soon and check out this “too good to be true” positivity.)
There’s no doubt in New Lubbesthorpe and its Drummond Estate owner, Arriva have found a willing partner with a strong business interest in handing a large sum of money over in return for an “innovative sustainable transport solution” to help achieve their development objectives.
To that extent this must be considered a success. Whether it will actually meet the transport needs of New Lubbesthorpe’s new residents without frustrating waits and uncertainty over pick up times as well as potentially indirect journeys once more passengers come on board, only time will tell. I reckon once hundreds more houses are built five buses over such a large operating area isn’t going to work, but perhaps there are plans for expansion and higher funding.
However, I couldn’t help reflecting that deploying five buses on a conventional limited stop service between Leicester city centre and New Lubbesthorpe serving the key attractions (Fosse, Hospital, sporting venues etc) with an hour’s round trip time therefore providing a 12 minute frequency would probably fit the bill for residents – but then that wouldn’t be a ‘groundbreaking initiative’ and hardly make for a trade press story. Just saying.
As I’ve commented before, these new DRT services are nothing new by the way – indeed I spotted a Dial-a-Ride bus laying over in St Margaret’s bus station!
I am continually amazed at the vast amount of factual detail that Roger French is able to provide during his travels around the country. I hope the bus companies are really taking notice of the vast advice he so freely offers
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My concern would be that ArrivaClick becomes the default public transport option for the area, even as further building work takes place. Initially very cheap but potentially very expensive for residents (as you point out).
Interestingly, one of the builders, on its web page, claims the development is a ’15 minute drive to Leicester city centre’, and ‘Fosse Shopping Park and Meridian Leisure Park are just 12 minutes drive away’. No mention of DRT or cycle paths. Old habits do, indeed, die hard!
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Interesting; thanks Jeff.
Arriva click is so fantastic, Uber cost me about £12 to St Margaret, Arriva click cost me £3.85. In order to catch the coach on time, i book the click for an early time giving room for any traffic and i get to travel at the appropriate time. Olu