Rosso ride round round up

Sunday 10th February 2019

January 2018 saw Rossendale Borough Council become the latest in the dwindling band of local authority municipal owners to sell off its bus company. Transdev Blazefield were the successful buyers and twelve months on seemed a good time to have a look around the network and see what’s been happening.

Quite a lot is the answer.

In fact, a hell of a lot is the answer.

It was as recently as 2014 the much welcomed Best Impressions ‘Rosso’ makeover ousted the somewhat dated Rossendale Buses brand to brighten up the streets of Rossendale, Rochdale and Bury. I remember thinking how fresh and transformational the new bright red livery with its white and orange Rosso logo looked among a sea of First Bus light grey, faded pink and dull purple on a trip to the area a few years ago.

IMG_7949.jpgYet now, less than five years later the Rosso brand looks underwhelming compared to the new colourful route brands (again designed by Best Impressions) launched during the first busy twelve months of Transdev Blazefield’s ownership.

Tottington Line was the first attractive new brand applied to a fleet of off the shelf sparkly new Streetlite buses introduced last April on route 469 shuttling up and down on the efficiently timed route between Bury and Tottington. I took a ride in its first week of operation last year and was very impressed. Ten months on it’s still looking fresh, smart and as welcoming as it did during launch week.

Three further new route brands were introduced last year; one on a fleet of new Versas for the 464 between Rochdale, Bacup, Rawtenstall and Accrington, another applied to the six Streetlites bought by Rosso in 2016 for the Rochdale to Littleborough circulars 456/458 branded as Lakeline while the third new higher profile route brand, ‘red4’, is for the Bury to Ramsbottom route.

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IMG_7984.jpgHollingsworth Lake on Lakeline 458 is a particularly lovely spot and all the better for now having a high profile branded bus route to make it stand out.

IMG_7888.jpgA recent revamp of the route includes an extra two buses an hour running direct as a 457 between Littleborough and Rochdale competing with First Bus route 457 (and 454) at four buses an hour along the same road.

IMG_7898.jpgTwo more attractive brands were introduced last month: ‘trax’ for Bury to Rochdale routes 467/468 and ‘irwell line’ for the Bury to Rawtenstall and on to either Blackburn (481) or Burnley (483) routes.

IMG_7974.jpg‘trax’ uses four year old Streetlites transferred over from Burnley in an attractive orange livery while ‘irwell line’ has refurbished ‘as new’ Wright Eclipse bodied Volvo B7RLE which belie their twelve years age.

IMG_7997.jpgIf you didn’t look at the registration plate you’d think you were in a new bus, helped by the excellent treatment of the interiors which all incorporate attractive easy to read maps, ticket prices and useful succinct information.

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IMG_7880.jpgThe key to successful cove panels is keep the message short and simple – these are exemplars of the very best.

IMG_7881.jpgBy designing the interiors to a common house style it becomes obvious that the attractive new brands are part of the same ‘company family’.IMG_8059.jpgMy day’s travels round the Rosso network yesterday saw some excellent customer service skills from drivers, impressive punctual timekeeping and displays of attractive promotional timetable leaflets at bus stations making for a welcome contrast with TfGM’s bog standard black and white print outs.

IMG_7994.jpgIMG_7993.jpgHowever a word of praise for TfGM for their bus stations which really are the business. Relative recent builds at Rochdale and Bolton are hugely impressive – literally huge too. Together with Bury all three sites visited yesterday had manned information desks and a range of other facilities including retail and toilets.

IMG_7963.jpgIMG_7966.jpgIMG_7967.jpgIMG_8050.jpgIt’s just a shame the toilets seem harder to enter and exit than Alcatraz! Still, it is only 20p a time but with no change given you need a pocketful of coins these cold winter days requiring multiple visits in a day (!) – not easy in a contactless world!

IMG_7964.jpgAnd of course these bus stations are in the Premier League compared to the appalling relic from the 1970s bottom of League Division 2 bus station in Rawtenstall. Thank goodness there’s finally news the Borough Council have plans for a replacement opposite the current dilapidated site. As Michael Watson tweeted, the current relic needs shipping straight to Beamish Museum! It’s not just past it’s prime, it’s “pushing up the daisies” as John Cleese would observe.

IMG_8027.jpgIMG_8031.jpgIMG_8029.jpgIMG_8032.jpgFrom my travels yesterday it’s evident Rosso has experienced an exciting first twelve months under Transdev Blazefield ownership and if I know CEO Alex Hornby* it’ll be an even more exciting (and ‘amazing’) second year ahead.

I have absolutely no inside knowledge or even any hint of possibilities but reports First Bus are seeking bids for their Manchester operations will surely be of great interest to Transdev, not least the operations between Bolton, Bury and Rochdale, which are a perfect fit for Rosso’s ‘South East Lancashire’ network.

IMG_7953.jpgHowever there are two counter considerations. While Manchester was noticeably booming when I arrived late on Friday afternoon the same can’t be said for the area north of the conurbation. Talk about the ‘death of the High Street’ is old hat for Rochdale. Closed shutters outnumbered open retail units when I visited some years ago before Metrolink got extended beyond the rail station and it didn’t look much different riding the tram down to the town centre yesterday.

IMG_7871.jpgExcept to my pleasant surprise I was encouraged to see work well underway on ‘Rochdale Riverside’ adjacent to the transport interchange and tram terminus.

IMG_7872.jpgThis “will create the prime core in the heart of the town centre” including “a M&S department store, retail and leisure units, kiosks, 6 screen cinema and an adjoining car park around inspiring public realm”.

IMG_7908.jpgIf it achieves what a similar development called ‘The Rock’ has done in revitalising neighbouring Bury, then it could be the saviour of Rochdale as a place to visit. Good luck Rochdale Riverside.

The second factor is of course TfGM’s desire to introduce bus franchising which they’re currently spending an obscene amount of money (£11 million) investigating. Interestingly Mayor Andy Burnham has not actually fully committed himself to such a regime change so it’s all to play for as his initial mayoral term marches on a pace, ending in just over twelve months time.

The bus operators are fighting a rearguard action talking up plans for huge investment in electric buses (Stagecoach) and working together under a new ‘one bus’ brand to make it easier for passengers to navigate their way around.

I was expecting to see the new logo emblazoned across all colours of buses ousting the beloved (!) corporate Arriva, First and Stagecoach brands, but instead espied it among a plethora of window notice overload on a First Manchester bus. Surely that’s not it?

IMG_8003.jpgUnsurprisingly I didn’t see it sullying any Rosso buses from Transdev Blazefield and don’t expect to. Indeed it might just be that an opportunistic expansion with further excellent attractive route brands across this part of north Manchester and a plentiful supply of promotional leaflets is just the encouragement the Mayor needs to put any risky franchising plans firmly on the back burner.

IMG_7893.jpgIt’s a risk I hope Transdev will be emboldened to take and let’s hope their bid offer is currently on its way to Aberdeen.

IMG_7986.jpgIt’s looking like it’ll definitely be an interesting year two for Transdev Blazefield’s Rosso.

* which I do.

Roger French

Switched on Harrogate

Friday 23rd November

Hats off to Transdev Blazefield owned Harrogate Bus Company for getting their brand new fleet of electric buses for the town’s network of local bus routes on to the road and into service.

Unlike London’s all electric Waterloo garage where buses only charge up back at base, this scheme introduces ‘opportunity charging’ while buses layover in the bus station in between trips to keep the batteries topped up.

Stagecoach have electric buses which charge up in Inverness bus station (but it takes forever) while Arriva introduced ‘charging plates’ in the road at the termini for a route in Buckinghamshire, with TfL introducing a similar scheme in north east London for a handful of buses, but this is the first time opportunity charging has been introduced in such a big way and via overhead prongs.

As well as Harrogate bus station infrastructure has also been installed for the buses at the nearby Starbeck bus garage for overnight charging in a more conventional way.

Ambitious innovative schemes such as this one in Harrogate are never straightforward to introduce so full credit to Alex Hornby and his team for their commitment and hard work to make sure the inevitable frustrations are overcome.

I remember the trials and tribulations with the power company in Brighton to get even one roadside real time information sign connected up to a power supply so I can imagine the challenges involved in wiring up three large charging points in Harrogate bus station.

Indeed, there are still delays in commissioning the electric substation at the bus station so the bus manufacturer Volvo has loaned the large diesel generator which was previously used on the one bus trial earlier this year at Greenhithe in Kent.

This hums away as it does it’s stuff and is not as efficient as a proper mains substation, taking longer to recharge each time, nor obviously is it as environmentally friendly. But at least it’s enabled the scheme to get going rather than returning buses to the Starbeck garage for recharging during the day.

Operators with gas buses have faced similar infrastructure delays and frustrations but once sorted (I’m told the substation will soon be operational) it really will be the business and the whole project is very impressive.

The Volvo buses themselves have a real wow factor. You can’t fail to notice their quietness, impressive acceleration and smooth ride. It’s obvious much thought has gone into the interior design and layout to create a pleasant travelling environment to match the environmental credentials of the propulsion.

Nice touches include ample legroom, comfortable seats with a very attractive moquette, benches with contactless charge points over the rear wheels, bus stop push buttons on the insides of seats, a nice front view window in the seat behind the driver and two well proportioned rubbish bins including one for recycling as well as the usual usb points, Wi-fi and next stop announcements and some 2+1 seating.

All this is topped off by a very smart and attractive external livery promoting the Harrogate electrics brand. Ray Stenning and his team at Best Impressions have come up trumps once again with another desire creating package.

As well as the inevitable teething problems from a new bus fleet not least one with a new power and charging arrangement (as explained above) with incumbent driver and engineer unfamiliarity, my visit this afternoon coincided with the usual Friday traffic congestion that besets towns like Harrogate. So instead of a fifteen minute frequency on route 3 to Jennyfield, and half hourly on each of the 2A, 2B (Bilton) and 6 (Pannal Ash) – the four local routes involved – there were some delays and gaps in service but interestingly I picked up an empathic and positive approach from passengers who rightly seem pleased their bus company are investing significant sums in an impressive fleet of buses which will make a contribution to better air quality in their town.

Congratulations to Transdev for backing this extremely bold innovative initiative in Harrogate and to Alex for overcoming the many hurdles to deliver an impressive result.

I’m sure the remaining teething problems will soon be overcome and Harrogate electrics will be the obvious choice for Gold in the UK Bus Awards ‘Environment Award 2019’ this time next year.

Roger French