Go South Coast – a multi award winning exemplar

Tuesday 20th November 2018

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Photo courtesy © The Bus Industry Awards Limited

Many congratulations Andrew Wickham and all the team at Go South Coast.

They’ve only just gone and added yet another award to their bulging trophy cabinet this afternoon at London’s Troxy: the prestigous UK Bus Awards 2018 Bus Operator of the Year; having won top Shire Operator of the Year and pipped Nottingham (top City Operator) and Ensign Bus (top Independent) in the final play off.

It’s been an Award filled six weeks for Go South Coast; picking up David Begg’s National Transport Award for Bus Operator of the Year on 11th October, the magazine Route One Award for Large Bus Opeator of the Year on 31st October and climaxing today with the UK Bus Awards’ top accolade.

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Not only that, but Andrew and his team were also victorious in the same categories in both the Route One and UK Bus Awards last year making for a record breaking quintet of award winning trophies and, may I say, all richly deserved too.

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UK Bus Award Winners 2017 – photo courtesy © The Bus Industry Awards Limited

Unlike the usual crop of other worthy winners: Nottingham, Reading, Lothian, Brighton & Hove, Ensign Bus which all have a well defined geographic urban area at the heart of their business, Go South Coast is a very diverse company with a varied portfoilio of brands and operations within its remit which makes its award success all the more worthy of praise.

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A diverse portfolio includes buses running every 3 minutes between Poole and Bournemouth (m1 and m2 also winning the Sustained Marketing Award this afternoon)……..
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…… to one return journey three days a week from Lockerley to Romsey

These range from the original Wilts & Dorset core now branded as ‘more’ (based on Poole) and Salisbury Reds; urban operations in Southampton as Bluestar and Unilink, the infamous and much loved Southern Vectis on the Isle of Wight, the 2017 addition of Thamesdown Buses now branded Swindon’s bus company, not forgetting small coach and contract operations as well as tendered bus routes run by Damroy and Tourist Coaches in deepest Dorset as well as the former coach company Excelsior and some National Express contracts.

And to top off all of that there’s part of a former central engineering works which rose out of the ashes of the original failed Frountsource privatisation of National Bus Company’s southern engineering sites now successfully trading as part of Go South Coast as Hants & Dorset Trim, specialists in refurbishment, repairs, conversions, retrims and paint jobs. You don’t get much more diverse than that portfolio.

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Andrew (left) with former Opertations Director Ed Wills (now with Go-Ahead Ireland) and Alex Chutter, General Manager Swindon with the new look Swindon bus company

Andrew has led Go South Coast as managing director since 2011 having perviously been its operations director between 2003 and 2009. In 2009 he was promoted to managing director of Plymouth Citybus for two years on its aquisition by the Go-Ahead Group. Aside from that brief interlude, Andrew has therefore amassed fifteen years of continuity with Go South Coast overseeing many developments including the fall out from the original Dorset tender contract which didn’t quite work out as expected; more recently the aquisition of Thamesdown and it’s turnaround into a thriving urban operator and importantly, and key to any successful bus company, an evovlution of continuous improvements and investment in quality alongside nuturing excellent relationships with local authorities and other stakeholders.

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Damory – part of a multi-modal international transport group PLC but still ‘Dorset’s great local bus company’.

Andrew will modestly say this award success is down to having an excellent team. There’s no doubt Go South Coast has some highly motivated, top quality managers and a huge team of committed and enthusiastic staff providing excellent bus and coach operations in Wiltshire, Dorset and parts of Hampshire; but they’re motivation comes from being led by a passionate, energetic, committed leader who inspires his team and offers that all important encouragement to achieve the best.

Andrew exudes these qualities and well deserves the recognition that comes from this unprecedented award success. His dedication and commitment is infectious and I’m delighted to see his hard work being recognised.

At the launch of the latest buses for Bluestar in Southampton earlier this month

It’s not easy. I was chatting to Andrew a couple of weeks ago at the launch of Go South Coast’s latest £4 million investment in nineteen impressive ADL Enviro 400 double deckers for Bluestar route 18. I mentioned how important it is for a managing director to be able to ‘get his (or her) arms around a bus company’ (structurally and geographically). Andrew admitted it wasn’t as easy as it once was following recent expansions but these Award wins demonstrate his industry peers rightly have admiration in a job well executed despite the challenges from a growing business.

It’s not as if Go South Coast has the market to itself either. Competition with First Bus in Southampton and Yellow Buses in Bournemouth and Poole has actually raised the quality of bus provision rather like it has done in Oxford for many years, rather than go down market.

Go-Ahead’s readiness to invest in Swindon, which the Borough Council was unable or unwilling to do, has been to the benefit of bus provision in that town and competitive spats with Stagecoach have now subsided with each company concentrating on what it does best.

Where Go South Coast has a monopoly, particularly on the Isle of Wight, it continues to invest in quality improvements and provides a comprehensive network, including, uniquely, an intensive service on Christmas Day which must surely confound critics of the deregulated market which allegedly ‘leaves people isolated in their homes’.

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The popular Needles Breezer at Alum Bay – a must ride, if you haven’t done it
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The three New Forest Tours are an excellent way to explore the National Park

Go South Coast also knows all about the tourist and the leisure market with some great services on the Island as well as operating three extremely popular routes throughout the New Forest National Park during the high summer season and the year round Stonehenge tourist bus from Salisbury.

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The Stonehenge bus provides a popular public transport link from Salisbury

The Company’s network of inter-urban routes across parts of Dorset provides important connections between a range of destinations on impressive and comforable vehicles and are well marketed; not surprisingly they’re well used and popular. Travel Centres in Swindon, Salisbury, Southampton, Poole and Newport are well stocked with timetable leaflets and there’s a handy timetable book for the network of routes based on Poole and another for the Isle of Wight, produced twice each year.

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The popular X3 linking Salisbury with Bournemouth is just one in a network of inter-urban routes run by ‘more’

Every time I’ve travelled I’ve found Go South Coast staff to be courteous and friendly, not least when I’ve made bizarre requests for the bus to stop for a few minutes in the village of Nomansland so I could record I’d been there (another service with one return journey running just three days a week route!).

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In Romsey
In Nomansland

All in all a great example of how a company with a diverse portfolio of services in a challenging market in southern England can thrive when given the backing of investment from a Group plc and is led by a first rate managing director given the necessary autonomy and a great team.

A true exemplar for the bus industry to showcase. Congratulations once again.

Roger French