Tuesday 22nd April 2025

New tenders for subsidised bus services issued by the Royal Borough of Windsor and Maidenhead earlier this month have meant changes to many routes and their operators with Go-Ahead’s (Oxford Bus) owned Carousel expanding its reach as far as Staines and (Reading Buses’ owned) Thames Valley taking on the infamous Windsor Great Park service 1 as well as losing some of its Maidenhead routes to the expansionist Carousel.
I had a ride around on Thursday last week as well as over the weekend to see how things were settling in.
The Borough has posted a very detailed and comprehensive list of what’s changed in bus shelters at major points, for example in Maidenhead…

… and Windsor…

… together with an updated coloured route map showing the new route patterns, which can also be found online on the Council’s website.

It’s also good to see both bus companies have produced printed timetables and booklets for the Maidenhead and Slough and Windsor areas which are available to pick up on board buses.

Each booklet includes a network map which is very helpful but I can’t help thinking how much better it would be to have one comprehensive timetable including routes run by both operators and the Council’s comprehensive bus map, which ironically was produced by Carousel for the Council, yet in its own booklet there’s a map showing just it’s own routes.

It’s disappointing the Council hasn’t taken the lead in this, especially as the routes are tendered.

But at least printed information is available.

The new regime on route 1, Windsor to Ascot, (recently featured in my Quirky Bus Routes countdown), includes a subtle renumbering from 01 to plain 1 as well as a Monday to Friday extension beyond Windsor to Dedworth (partly replacing local Windsor route W1) and on Saturday a new 1A variant with all journeys operating via Old Windsor and taking a different route through Windsor Great Park via Royal Lodge – handy for Prince Andrew. There’s one morning and afternoon school day journey routed this way too.

Saturday journeys will also double run via Savill Gardens once the access road is open (see above map extract).

The bus for my Saturday afternoon journey arrived into Windsor on its previous journey around 10 minutes late at 12:49 and dropped off an impressive number of passengers but good that the bus reappeared on time for the next Ascot bound journey leaving Windsor at 13:00.

This picked up eleven passengers including a family of four. Two alighted on the section of route through Old Windsor, which is also covered by First Bus’s route 8, but no one else boarded or alighted as we all enjoyed another extended tour through the Park which is always a delight to do.

This time we entered through the manned gate into the Park on Bishopsgate Road before continuing via Cumberland Lodge and Royal Lodge to the Village where the normal route as used by weekday route 1 journeys is then followed.

It’s certainly a highly recommended route.

Quirky and unique.

All bar one of the remaining nine passengers alighted in Sunningdale and Sunninghill with just one, who was trying the route out from an interest perspective, continuing to Ascot.
The route is tightly timed but thankfully there’s a generous layover allowance at both Ascot and Windsor between journeys, although this will be eaten into by ten minutes once Savill Gardens opens.
Meanwhile over in Maidenhead, there’s a new cross town route back on the map with the extension of Carousel’s route 37 from High Wycombe to Maidenhead now continuing via the former route of Thames Valley operated 16 via Fifield and Dedworth to Windsor. But, it doesn’t end there, as once the Carousel bus arrives in Windsor, it turns from a 37 into a 10/10A and continues on to Staines making for a two hour 23 minute marathon from High Wycombe to Staines.

I gave this new 37/10 combo a try out last Thursday morning, catching the 11:20 from High Wycombe. It was a busy bus with 25 on board, including many with shopping returning home, and was already six minutes late leaving the town through the High Street, where I boarded.

We soon hit the usual slow moving traffic on the A40 London Road heading out of town but then calamity struck as the driver forgot there was a diversion on due to the closure of Kingsmead Road meaning we should have stayed on London Road.

Things got more trickier when the driver realised his mistake and attempted what became a nine-point turn on a sharp incline at the junction by the road closure with the bus rear grounding on the sheer slope of the road.

Luckily, after a few minutes he managed and we retraced our route back to London Road but by Bourne End we were ten minutes late having picked up another six passengers, but decanted 28, leaving just three of us on board who were joined by four more at the station.

The bus continues via Cookham and Furze Platt down to Maidenhead with eight more passengers joining us on this section of route which includes some delightful scenery alongside the River Thames…

… but also some very challenging driving conditions for bus drivers…

… with narrow roads choked with traffic both in Cookham…

… and residential streets in Furze Platt.

Despite all that the bus arrived in Maidenhead at 12:30, just five minutes behind schedule indicating there must be a generous time allowance for that section and, not surprisingly, everyone alighted in Maidenhead and a new contingent of passengers boarded for the next section of route via Fifield and Dedworth to Windsor.

As mentioned above, that section replaces Thames Valley’s 16 although this route continues at an hourly frequency but now takes a much more direct trajectory via Windsor Road and Dedworth to Windsor.

I caught the 13:00 from Maidenhead and having picked up at the Market Street and Library bus stops we left the town with eight on board. All these alighted on common sections of the previous route (now 37) such as Bray and Dedworth with four more boarding at the latter. I’m sure passengers will come to appreciate the additional frequency now provided between Maidenhead and Windsor (with the 16 and 37 both hourly) and the 16’s quicker end-to-end journey time.

One thing that struck me was the congestion at Maidenhead’s Frascati Way ‘terminal point’…

… as well as at the Market Street bus stop that arises when two or three buses depart at a similar time.

It’s a shame there’s not a better central point for buses in the town.

After a short break in Windsor I’d planned to catch the next arriving 37 as it turned into a 10 for a ride across to Staines.

Having seen the challenges impacting route 37 earlier it didn’t surprise me to see the bus due to leave Windsor at 14:10 was running late on its way from Maidenhead but I hadn’t expected the lateness to get more and more such it didn’t arrive into Windsor until 14:35 – giving a 25 minute late departure for the route 10.

It was a new driver with a mentor on board which partly explains the lateness – one of the perils of increasing resources as Carousel has had to do with its significant overnight expansion, not only in this area but also in Buckinghamshire where it’s also gained significant tendered work from other operators.

Route 10 (which has replaced Bear Buses’ route 305) is a lovely wander through Datchet (pictured above), Sunnymeads and Wraysbury (with alternate journeys as a 10A via Horton) to Staines and well worth taking a ride.

Sadly only three passengers came along with one more joining in Wraysbury, where two alighted, but hopefully more will come to use the route now it’s been given a higher profile and, as things settle down, the all important reliability will be maintained. Thankfully there’s a generous layover of 17 minutes in Staines bus station before the long haul back to Windsor, Maidenhead and High Wycombe begins.

Recreating through routes such as High Wycombe to Windsor opens up convenient journey opportunities across the Royal Borough such as Cookham to Windsor or Dedworth to Bourne End and High Wycombe so it will be interesting to see whether new passenger journeys are generated.

Back in Maidenhead, Carousel has taken over routes routes 3, 8 (now renumbered 4) and 9 from Thames Valley, all with some detailed changes to times/rouyes. Other new arrangements include alternate journeys on Thames Valley’s route 7 from Cox Green linked to route 16 to provide cross town journeys from say, Cox Green to Dedworth and Windsor. Carousel are also now running a new 7A which has increased the frequency to four buses an hour to/from Cox Green – but again, it’s a shame there’s not a combined timetable for this coordinated route.

Instead you need both books…

… and both maps…

… to work out what’s happening.
There’s also a new Carousel operated route 52 (with four off-peak journeys to Holyport) joining Thames Valley’s long established hourly route 53 and the latter also operates new routes 227/A (to Twyford) and 228 (to Henley) replacing routes 234/5 and 238/9.
A return visit to take a look at these changes as well as Thames Valley’s upcoming new Flightline 704 (restoring the Maidenhead-Heathrow direct link First Bus abandoned) is on the agenda for some time in the next few weeks,

Roger French
Blogging timetable: 06:00 TThS

What a joy to see no blandness or failure to produce printed publications if any of this was operated by First, Stagecoach or Arriva.
The new 37 is a near recreation of Thames Valley 20/a which also ran from Wycombe to Windsor, although without the diversions via Cookham Dean/Furze Platt and Bray Village which were served by separate routes, and operated from Maidenhead depot which existed then, rather than High Wycombe
Bus services in the Royal Borough seem on the up after 20 years of sparse provision, let’s hope the passenger numbers increase to justify their continuation.
It’s also quite amazing that First with a depot in Slough failed to win anything, their remaining presence in Maidenhead on the main road to Slough will be challenged shortly by Thames Valley’s new Maidenhead to Heathrow Flightline service. Perhaps Carousel’s expansion might call for a new depot to serve these routes as running from Wycombe with all the horrendous congestion in the area might be challenging for reliability.
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High Wycombe is a fair distance from Maidenhead so it must be quite costly running buses dead. It may be getting to the point where a small outstation can be justified
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It was interesting that First weren’t involved in these changes. Are they not interesting in developing their bus operations in the area any more?
Darryl in Dorset.
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I think First are very interested in developing their coach services in the area rather than local bus
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For an area historically seen as poor bus country, some of the inter urban frequencies out of High Wycombe are really impressive. The Beaconsfield, Amersham and Henley roads all now have four buses an hour.
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And don’t forget Redline’s four buses per hour to Princes Risborough and Aylesbury on the 130 – albeit alternately via West Wycombe or Hughenden Valley.
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Hopefully, the “Slough and Windsor” Thames Valley booklet (6th April 2025) has been reprinted, as the copies available a few weeks ago showed a somewhat reduced 702/703 service, dropping about six vehicles from the overall PVR. 702 back to basic hourly (albeit with speeded up section in London probably justified as there is too much time waiting at stops on many journeys), night service on 703 largely abandoned, along with welcome enhancements to the “stopping section” through Brookside….back to a mere handful of journeys and terminating in Slough as previously.
Was this a pure mistake, or a future intention which leaked out?
Terence Uden
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Um . . . my copy, also dated 6 April 2025, and in my hands for about 3-4 weeks now, shows 702 1 BPH in London and through to Legoland; 703 at 2 BPH from Heathrow to Slough, with 1 BPH on to Bracknell; first journey ex Bracknell at 0245 / last at 2115 but 703 at least hourly 0400 – 2335 ex Heathrow. I’d estimate the PVR at 9-10 buses.
Your 702/703 timetable sounds like last winter’s version . . . or maybe a previous version before the Heathrow funding was available? I don’t keep back copies of timetables any more . . . my loft is full enough!!
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Yes…that is the one greenline 727….and totally incorrect!! The 702 has been slightly enhanced since April, and the 703 remains every 30 minutes through to Bracknell (alternate journeys via Brookside). The continuous night service Slough-Heathrow also remains as I understand. But it is NOT last Winter’s version, because of the timing alterations since then! So??
Terence Uden
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A new 702 timetable was introduced today (22nd) and adds an extra afternoon departure from London so they are now every half hour between 4pm and 6pm. There’s also an new Slough to London run which is the positioning journey for it. Its on the Reading Buses’ web site, but weirdly I can’t see it on the Thames Valley one.
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‘Having a reputation of the worst kind : notoriously evil’ is one online definition of ‘infamous’. I’m not clear what the Windsor Great Park service has done to justify that!
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Gladly I traversed this area quite extensively after getting my ENCTS Pass in late 2017, so have no immediate plans to repeat the process on the new routes. However, thanks Roger for alerting me to this!
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I live in Oxfordshire, and it is always noticeable how “top notch” publicity is by the Oxford Bus Company and Thames Travel (same group as Carousel). It really makes a difference, especially if you are visiting somewhere new – the basics become obvious, e.g. where the bus stops are! (CH, Oxford).
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Another interesting & informative blog Roger. I’m personally not surprised that Go-Ahead have trounced First in winning the contracts referred to. Go-Ahead give their subsidiary companies plenty of freedom to market themselves & the services they provide. Often run by people that have worked their way up through the bus industry & understand the market. It’s not surprising that First often lag behind because the top people are not from the bus industry. Typically they’re accountants that have risen up the greasy pole due to their contacts, not based upon experience & knowledge of the very industry they’re supposed to be managing. It’s not surprising therefore that they continually keep changing tack, because they don’t fully understand what goes on at the sharp end (apart from the figures on their spreadsheets). Keep up the good work!
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Excellent timetable leaflets by both companies, only undermined by not being a combined publication. It should be ONE bus network for the Borough provided by TWO companies with tap on tap off and ONE price cap.
Peter Brown
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Ah ha, wouldn’t that be good. Why not go countrywide. Every bus, by law, has to have a tap on, tap off option. And a countrywide daily cap of, say, £7.50.
It would need a clever computing framework though, so a common server that can scan all journeys made across operators. And an algorithm that fairly shares income, which would have to take account that some operators run longer bus routes etc. Security would have to be good too, given everything done by debit cards.
But if there is a will, there is a way…..
(CH, Oxford).
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Ha ha, one step at a time!
Peter Brown
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First seemed like they were willing to give things another go in Slough with the resurrection to First Beeline and even producing a timetable booklet in the process.
As usual though the dead hand has crept back in with buses running in liveries from their other operations and failure to win any new routes.
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I see a trend towards describing an individual bus operating company in the plural as ‘they’. We still know what the writer means, but for those of us of a certain age, and hearing my English teacher, Mr Fisher, in my ear, ‘Stagecoach is…’, and ‘First is…, not ‘Stagecoach are…’, ‘First are…’. Mind you, when TfL says ‘TfL are introducing…, what hope is there?
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I can in my minds eye see my English teacher critiquing in exactly the opposite way to yours. He would have insisted that a company, being a collection of multiple objects and people, be referred to in the plural.
He would have had an absolute headloss at “The staff is…”. And at ‘headloss’, too, I’m sure.
For companies I can see either way as correct and will accept either usage; the English language is, after all, nothing if not flexible.
What I do dislike is the current American-led practice of referring to plurals as singular, e.g. “people is”. But then I no longer believe that ‘American English’ is English. It should be called American./rant
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It depends in what you are referring to. Stagecoach Ltd is the parent company but it has several subsidiary companies under it
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The 228 has a little quirk of its own, as Riverside Caravan Park is accessed from Hurley High Street through a private farm which the bus passes through
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why has the bus that used to pick up at Wooten way and go into town been changed as lot of oap now having to walk further to get bus now and late night workers that needed to get to work are now got to walk that has really stoped a lot of oap to go town put it back to normal as so inconvenient
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Contact the bus operator,
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On your next visit to Maidenhead don’t forget to check out Carousel’s brilliant hourly 127 service to Reading .
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Great thanks I should have looked further
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As someone who has lived in Maidenhead for more than twenty years, and has seen very few positive changes to the bus services in that time, it was an absolute delight to walk down the slope outside the station at around 2030 hrs one day last week and see a number 3 bus (an entirely local service) loading with around half-a-dozen boarding there. These must all be new customers as there was no such service at that time of day a couple of weeks previously.
With all the publicity given to the changes, the bus companies and the new council deserve success in lifting the Royal Borough from being among the lowest ‘bus users per head of population’ in the country. It is sad that Pauline Long (in this column) has been inconvenienced by the changes, and also that the local newspaper has chosen to highlight the position of passengers like her as the front page headline in its latest edition. The Council undertook a huge consultation exercise before implementing the changes and I guess any change is going to inconvenience someone.
Now local residents must hope that Thames Valley’s forthcoming route 704 is a big success too so that it can lead to an enhanced service along the main A4 which has been under-served since Firstbus cut back their service drastically a couple of years ago.
Bob Westaway
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A recent update from Carousel on their website:
https://www.carouselbuses.co.uk/school-bus-service-637
I don’t remember seeing a similar initiative from a major operator before!
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