Tuesday 18th June 2024

Taking a ride on Pulhams Coaches route 801 has been on my to do list ever since seeing buses on the route pass through the delightful Bourton-on-the-Water when trying out the Robin DRT in November 2022.
Spurred on by further suggestions to take a ride after contact from blog readers Chris and Julian, I included it in the itinerary for my Rail Rover gadabout at the beginning of the month.

Another reason for taking a ride now was to see how the extension from its long standing terminus in Moreton-in-Marsh over to Chipping Norton was faring since introduction in March thanks to Gloucestershire Council’s Bus Service Improvement Plan (BSIP) funding improved the frequency to hourly enabling the extension.

Interestingly, aside from that very recent development, the route, which has its other terminus in Cheltenham, has been in the hands of Pulhams Coaches since 1934 meaning it’s celebrating 90 years this year. Not bad for a largely rural bus route.

The hourly frequency applies throughout the day from around 05:30 through to 21:00.

If you like travelling through the delightful Cotswolds countryside, and who doesn’t, then the 801 is an ideal choice to take a ride on as it connects Cheltenham with the tourist hotspots of Bourton-on-the Water, Stow-on-the-Wold, Moreton-in-Marsh and Chipping Norton.

I travelled on the 15:30 departure from Cheltenham and after picking up at the town’s Royal Well Bus Station and a couple of central stops and the General Hospital we headed off along the A40 with an impressive 22 on board and all adults too, no school children … yet.

It was a nicely appointed Mercedes Citaro in Pulhams grey livery rather than the brighter red and cream which is such a familiar site on both buses and coaches in this part of the country as the Go-Ahead Group owned Pulhams’ tentacles seem to spread far and wide these days.

Before we’d escaped the urban sprawl (albeit a very pleasant urban sprawl) of Cheltenham and were heading towards Charlton Kings we met our first set of roadworks with temporary traffic lights which cost us a few minutes delay.

Two more passengers had come aboard and a bit further along the A40 we did our first twiddly circuit to serve Northleach where three passengers alighted at various stops before heading noprth towards Bourton-on-the-Water on the A429. The twiddle adds around 10 minutes journey time, but it’s the only way to serve Northleach.

Update: ignore the previous paragraph; I got confused when writing this up and referring to the map. The journey I caught doesn’t go via Northleach – it does a twiddly bit around Andoversford, where three alighted, then uses the A436 to Bourton – apologies.
We arrived into Bourton-on-the-Water at 16:18 with eight passengers alighting and 16 schoolchildren boarding with nine more at the next stop by a school bringing our total count of passengers on board at that point to 36, although we soon lost four and gained another.

Before leaving Bourton another twiddly bit including a scheduled visit to Pulhams’ garage in the town where there was a driver changeover. After all that we were now ten minutes down, leaving there at 16:30 instead of 16:20.

Another set of temporary traffic lights controlled roadworks on the A429 towards Stow-in-the-Wold caused a further eight minutes delay meaning we arrived into Stow (which entails another dogleg circuit) at 16:51 instead of 16:33.

Here we saw seven passengers alight and four board and it was on to Moreton-in-Marsh where there was more emptying out at the station (involving another dogleg) with goodbye to two…

… and at yet another dogleg to the original pre-March terminus where 14 schoolchildren alighted leaving just one passenger and myself on the bus for the 20 minute journey on the new extension to Chipping Norton.

The driver turned round to check we both really did want to go to “Chipping” giving me the impression the extension hasn’t really caught on yet.
We finally arrived into Chipping Norton to be greeted by more temporary traffic lights for roadworks at 17:20, 20 minutes later than the scheduled time and meaning the return journey kicked off ten minutes later than its normal 17:15 time.

Frustrations with all the roadworks and circuitous doglegs aside, it’s a lovely route with some wonderful views across the Cotswolds and good to see how busy and popular it is too.

After an enjoyable overnight stay in Chipping Norton I caught the 07:45 departure on another rural route operated by Pulhams – the X9 to Witney.

This had also been a recommendation for me to try and I’m very pleased to have done so. It’s a good example of a rural route that appears to be benefitting from an improved frequency. not least including a well used commuter journey in the morning and late afternoon.

The timetable includes nine return journeys on the route via Chadlington, Spelsbury, a tour around Charlbury, Flinstock, Ramsden Heath and Hailey.

Hugh of Bus Users UK told me the route was run for decades as a commercial venture by Worth’s Coaches of Enstone under a different route number but eventually it became an Oxfordshire County Council subsidised route. Stagecoach ran it in the 2000s with RH Transport running it by 2010 until that company went bust with Stagecoach coming to the rescue and then the route passed to Pulhams.
At one point when Oxfordshire cut all financial support for bus routes the X9 comprised only a few journeys each way including some only south of Charlbury.
Now, in 2024, it probably has its best timetable ever.

It’s a lovely route through the Cotswolds countryside and I was impressed to see 17 passengers made use of the 07:45 journey, and it was obvious they were all regulars too.

We arrived into Witney around five minutes late due to slow traffic approaching the town.
It seems odd that it uses the route number X9 as there doesn’t seem to be any logical reason to do so.

And that completes the 11 daily blog reports from my Rail Rover wanderings so normal timetabling is now restored albeit with some summer Su extras.
Roger French
Blogging timetable: 06:00 TThS with occasional Summer Su extras including this Su.
Comments on today’s blog are welcome but please keep them relevant to the blog topic, avoid personal insults and add your name (or an identifier). Thank you.

For a very long and scenic journey you could try the Chambers 753/754 service that runs from Colchester to Bury St Edmunds . To confuse things it changes its service number in Sudbury but does run as a through service
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Thanks; yes it’s a good route which I have done.
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I am not aware of making any personal attributes on anyone in this discussion on rural bus riding in The Cotswolds but am happy to be corrected otherwise
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I have personally never rated Pullmans despise being a local company. I have always found them very rated with arrogant rude drivers, overpriced fares & a condescending view of thier passengers.
Now under the control of the useless Go Ahead group notorious for milking the tax payer fraudulently the company now will be even worse.
When I was Midland Red West & we ran a Cotswold network from Evesham they were an absolute nightmare & absolutely hated by many of thier passengers.
On a lighter note the ever excellent Diamond Bus are taking over the long standing 540 from Evesham to Tewkesbury bringing Diamonds low fares & qualiy service to this part if Worcestershire & Gloucestershire.
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I hope that Diamond will be able to attract more passengers than the present operator who when seen last September in Tewkesbury, was operating a 60 seat bus. Presumably there is a large number of scholars to be carried somewhere along the route.
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Pulhams are a high quality operator. In fact, they are an award winning operator – multiple times. Route One awards, Coach Driver of the Year – they are a country mile ahead of Diamond. I’ve used them many times – superb operator.
You seem very upset by an operator that’s not even in your area. Had a bad time since May 2nd?
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I regularly use Pullhams in the Cotswolds.
I am not sure what you are referring to on May 2nd as I was at a friends wedding in Ashburton having used the Megabus to Drumbridges to get the 39/88 to the venue from Brum which was excellent few days in South Devon.
It was a major disappointment when The Baggies lost the play offs I was at Southampton in May I grant you that. It was somewhat disappointing but hopefully if we retain Carlos as manager as a Season Ticket holder we can build on this in the coming season hopefully.
As for everything else I can’t really recall May being a bad time unless you know differently to me.
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Sadly Diamond managed to lose the small Warwickshire network inherited when they took over Johnson’s bus services. Lost the whole lot on re-tender within a few weeks. The extra dead mileage involved after the purchase probably didn’t help the bottom line.
At GoAhead keep their local identities and management and in many areas are providing an increasingly improved service. This includes the Cotswolds, despite your views.
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I’m not sure it was sad that Diamond lost the tenders they inherited; on the few occasions I used the former-Johnsons services, late running was endemic, the drivers (mostly from the depths of the Black Country) hadn’t a clue where they were or where they were going and there were some utterly obnoxious drivers who a certain person might have got mixed up into thinking they’d come from Pullmans, whoever they are or were.
I’m always amused when said certain person lionises Diamond. Rotala’s operations countrywide generally rate very poorly on customer feedback and Diamond in the West Midlands is little different in my, thankfully limited, experience.
A. Nony Mouse
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I completely agree. Johnson’s bus services and drivers had an excellent reputation and public goodwill which was destroyed at a stroke. From my experience, the same is happening in the former Midland Classic area too.
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Rubbish they were completely unreliable on the X20 & from my own experience constantly missed out the Blythe Valley Business Park.
On the 150 they regularly put totally unsuitable coaches from Birmingham to Worcester against the West Midlands Bus Alliance Agreement & thier drivers hadn’t a clue where they actually stopped in the West Midlands County.
The drivers on the routes within the West Midlands County were downright rude & in many experiences of mine had no idea they had to accept tickets within the Centrocard scheme arrogantly saying we don’t accept those they are West Midlands tickets.
Their customer service was apauling when making complaints & TfWM regularly had to intervine on behalf of passengers thru thier ownCustomer Care
It was quite simply good riddance to bad rubbish when they ceased operations in the West Midlands County. & the 20 & 150 are far better know without them thankfully.
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The service is a contract & not commercial .
Go Ahead are a discredited company that defrauded the Government in its rail franchises whatever anyone actually believes.
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Midland Red West? So a good 25+ years ago!
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My comments are historic as I did my accountancy training with Badgerline Holdings nearly thirty years ago and are attributed to Midland Red West Limited & not First Midland Red Buses Limited.
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I’m intrigued as to when and where MRW interfaced with Pulham’s back in the golden-era post deregulation.
As far as I can recall, after dereg MRW ran very little south or east of Evesham (reducing year by year, certainly nothing I’d be willing to describe as a Cotswold network) and Pulham’s barely ran west of Moreton.
I do remember Pulham’s running a shopping trip into Evesham on Saturdays from Stow-on-the-Wold, but mostly the independents I recall interfacing with MRW were Castleways and Cresswell, both of whom expanded significantly on the back of MRW retrenchment.
What have I forgotten? I’ll dredge out my OS bulletins for 86 to 96, out of interest to fill the ever-widening holes in my memory, but I’m sure you can give me chapter and verse rather than the barebones they’ll have.
A. Nony Mouse
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I was actually referring to the MRW 191 which ran from Worcester to Oxford from before deregulation in 1986 the experiences of which operational were outlined to me whilst I was doing my accountancy training at Badgerline Holdings.
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| I was actually referring to the MRW 191 which ran from Worcester
| to Oxford from before deregulation in 1986 the experiences of
| which operational were outlined to me whilst I was doing my
| accountancy training at Badgerline Holdings.
That is very different to your original statement of “When I was Midland Red West & we ran a Cotswold network from Evesham they were an absolute nightmare & absolutely hated by many of thier passengers”
One route is hardly a network and if you were merely told about it while you were doing your training then you really can’t claim anything because you have absolutely no personal knowledge.
Please don’t exaggerate, Richard.
A. Nony Mouse
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I don’t think anyone can ever accuse me of exaggerating about anything being 6ft 1ins & 16 stone. Blimey just realised someone got thier first with that one.
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Hey Richard – this feels a bit unfair. The Oxford Bus Company engage very strongly with the community and have been known to run routes at a loss to prevent hardship for passengers if links disappeared. Cannot comment for elsewhere, but pop over to Oxford for a visit maybe and enjoy our local network? CH, Oxford.
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I refer you to the above comment in regard to Go Aheaf being found to have defrauded HM Government in its contracts.
I am not aware that Rotala has ever engaged in such activities although am happy to be corrected
As for Johnsons it was acquired merely to be asset stripped as Rotala had won a very large number of TfWM contracts from NXWM who were experiencing a major driver shortage & did not bid for the large tranche that went out.
Rotala needed a large number of TfWM compliant vehicles quickly for the contracts which became readily available by purchasing Johnsons.
It’s my personal opinion that I don’t think there was ever any intention to create a large presence in Warwickshire for Diamond Bus.
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As a footnote drivers from The Black Country were drafted in to maintain services in Warwickshire when shortly after the acquisition of Johnsons a large number of employees decided to continue to work for Johnsons or joined Ridleys creating an unsustainable business model .
Using the West Midlands County Diamond bus network daily I rarely come across any driver not being courteous & professional compared the vile rabble I have encountered previously on Pullhams.
The Cotswolds are welcome to Pullhans & Go Ahead & every one forgets the absolute shambles & finacial disaster when Go Ahead actually bought The Birmingham Coach Company only to shortly after selling it on to Rotala after a £1m write-down on its Balance Sheet.
Go Ahead were an utter disaster in its ownership of Diamond Bus Limited & I see very little evidence of anything different today.
Rotala are of course now in key position in the West Midlands for the impending franchising plans which would have most likely been enacted regardless of political victory here as a major review of the most sustainable model of the future of the West Midlands Bus Network for TfWM had already been commissioned by Andy Street CBE whilst in his erstwhile role as Mayor.
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OK, bit out my depth on this. I’m just a passenger who uses Oxford Bus and Thames Travel (and Stagecoach) almost daily to get around the local area. And it just seems reliable, new buses and the drivers friendly. The companies engage strongly with the local community and that really shows….
CH, Oxford
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I am regularly in Oxford on business regularly & as I never drive anywhere & solely use the Bus Network aside from Chiltern Railways I personally prefer to use the Stagecoach network where possible around the City who seem in my opinion to have a far superior operation than Go Ahead Oxford although most routes are now appear to be some sort of partnership routes.
I think this argument is justified in Go Ahead are no longer running to London on the flagship routes with only the Oxford Tube continuing successfully long term.
However the above is a personal perspective from my own experience others on a day to day basis my encounter differing experiences as in my own in the West Midlands County by preferring Diamond Bus Limited operations to West Midlands Travel Limited.
All comments are of course personally subjective & if Go Aheads operations work for you in Oxford long may they continue to work for you. I only comment from my own experience when here in Brum Stagecoach have struggled with their TfWM contracts in South Birmingham compared with thier Oxfordshire operations.
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Many thanks for this enjoyable review. Re the roadworks problem, I can only see this as getting more serious generally, as – hopefully – the state of the roads gets sorted out. It does seem incredible that the might of the big bus companies has not been enough to get a better deal for bus passengers – or maybe they are just not trying. The obvious immediate solution would be for the ‘polluter’ (whoever is setting up the roadworks) to pay for the damage they cause; this should not be, as in the case of the railways, just compensation payments to the affected bus operator, but actually to pay for doubling the service, so that at all points, including ‘down-stream’ of the roadworks, get a bus at the timetabled time, even if journey times are extended.
I have heard excuses like ‘but it’s just the same for car drivers’ – but it isn’t: car drivers can usually divert, if they know in advance (and, again, the roadworks-causer should have to pay for better publicity). Buses should not have to divert, unless it’s really avoidable – otherwise, as usual, it’s the passenger who suffers!
This should be much higher on bus operators’ lists of things to tackle. Unreliability must come high on people’s reasons for not using buses for e.g. medical appointments, or making journeys involving a connection.
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A lot of it is unavoidable essential works for telecoms , water and and gas. There is probably scope for better coordination of these works though
The best way to improve bus service reliability is by much tighter control and restrictions of on road parking but politically that’s not going to happen
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| the might of the big bus companies
What might do they have against the utterly disinterested forces of the utility companies, given that the relevant highways authorities are basically ignored by the utility companies?
A. Cynical Nony Mouse
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John Wood, Wendover
In Worth’s day the X9 was route 69 with the Oxford route as 70. Oxfordshire, with Rural Bus service money back in 1997 started a Chipping Norton to Kingham Station rail link as X8. At one stage Worths and R.H. Transport both ran the Chipping Norton – Witney route in competition but when Oxfordshire started supporting the route (and Stagecoach ran it) it became X9
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Mention of Worth’s attracted my attention because I was earlier reading OS Midland Branch bulletins from the MAP era, and the saga of Worth’s -v- COMS (Oxford South Midland) in the Traffic Court occupied space in many of those bulletins.
I wonder if the whole thing – which Worth’s estimated cost them at least £10k in legal fees and likely cost COMS at least £100k similarly – was worth the expense in the end? They don’t seem to have benefited from it in any way.
A. Nony Mouse
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Bad News in North Scotland Stagecoach announces review of North Scotland operations Employees being consulted on future options for the business including the potential closure of Stonehaven and Insch depots
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Thanks to Roger and a very interesting blog. My first surprise was that he hadn’t sampled it before. It does form an essential link across the Cotswolds and has done for many years – it was home to bus grant coaches (not surprisingly) and it’s only been relatively recently that they’ve moved to using buses. That said, they have selected heavyweight vehicles (no flimsy Streetlites or rattling e200s) with Volvos and Citaros.
The 801 is a superb route on which to travel as Roger discovered. The clientele is a mix between locals (shoppers and commuters) along with tourists sampling the hotspots of Bourton and Stow. It’s been a timetable built around certain flows and base resources so the hourly upgrade is definitely welcome. However, I’m glad that Roger has experienced the extension to Chipping; it’s a classic case of looking at a map and seeing a missing link. The fact is that evening in the 1960s, there was barely a link (a few market day runs?) between Chipping and Moreton. It does seem to be another BSIP flight of fancy.
For clarity, the dark grey livery is actually the base for the 99 service that Roger illustrated at Arle Court; it has been displaced by Streetdecks and a visit to the paintshop doubtless awaits.
Thanks again
BW2
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| The fact is that evening in the 1960s, there was barely a link
| (a few market day runs?) between Chipping and Moreton.
COMS ran their service 47 in the 1960s, three round trips on Wednesday, two on Friday and Sunday, and a whole four on Saturday plus three which turned off to Chastleton rather than Moreton.
I doubt it’s good bus territory in any sense of the word but it’s possible that the extension will open up links across Moreton that turn out to be worthwhile. The public does sometimes take up journey opportunities which surprise the industry while almost completely ignoring routes which are predicted to be “guaranteed” successes.
A. Nony Mouse
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Slightly confused here as the 1530 ex Cheltenham isn’t supposed to serve Northleach (as seen by the timetable). Since the extension, and the fact that the Stagecoach S2 is now a regular two-hourly service, it only gets a peak working each way presumably for scholars to/from Bourton. Or has this been amended already?
Terence Uden
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I got hopelessly confused when writing up the blog. No we didn’t reach Northleach. The twiddly bit I should have described was around Andoversford where three alighted.
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One interesting development has been the expansion of Newport Transport into the general Monmouth Gloucestershire areas, It must be quite complex operating these low frequency routes a fair way from their Newport garage, It must be getting close to the point where they may need to look at setting up an outstation
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Most of the services are operated by electric vehicles so that won’t be likely. Also, most interwork with the 73/74 (Chepstow to Newport) so the true number of local vehicles is quite small… probably about 7.
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There’s quite an extensive network: https://images.newportbus.co.uk/2024-03/NewportBus_RegionalNetworkMap_04-24.pdf
Still expanding with route 72 being extended and route 711 being taken over.
Their website, by the way, is outstanding.
Andrew Kleissner.
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Yes, and I said, the actual amount that is discreet to the area i.e. not running from the Newport area anyway, is relatively small in terms of PVR.
Factor in the use of electric vehicles, it’s not a surprise everything is concentrated on the Corporation Road depot.
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They are taking on another route in August from Thornton to Newtown, A small outstation in the Chepstow area might be sensible
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What a lovely route! And more-or-less parallels the railway, which sadly closed in 1962.
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Hi Roger
It would be wrong of us to claim credit for the Chipping Norton extension – we don’t fund it, it is possible because Gloucestershire’s BSIP award to ensure an hourly service between Moreton and Cheltenham means there is sufficient dead time to get there and back without any extra resource being needed.
Best wishes
Dave Harrison, Oxfordshire County Council
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Thanks for that clarification Dave; I’ll update the post.
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The Cheltenham route may be rural, but it is almost urban in operation, with plenty of places for people getting on, and off , for intermediate passenger flows, which is quite good. Quite why Chipping Norton extension hasnt caught on reading others may be the lack of bus connections in the past. JBC Prestatyn
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Just checked the Timetable World website. The COMS timetable from 1969 has 3 journeys on Wed and Sat, with 2 on Fridays. 1963 was the same except an extra Sat journey AND two Sunday runs.
Suffice to say that it’s probably never had the frequency it enjoys now.
BW2
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Roger, if you have time it would be great to see a post on the logistics of your ALR adventure, maybe a few thoughts on how it went, brief best/worst operator comments, that sort of thing.
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It’s amazing how Richard Jones seems to inhabit a different universe to the rest of us. My experience of Pulhams drivers is that they range, like many operators , from the excellent to the ‘possibly in need of improvement’ . And the ‘useless Go Ahead has extended commercially from Moreton to Chipping Norton, filling a long missing gap. Perhaps Richard is unaware of the £2 fare scheme, everyone is low fare these days . I have never travelled on an Astons service, but I hope running the 540 from distant Redditch will be operationally reliable. As for quality service, Rotala owned Preston bus scored poorly in the recent Passenger Focus survey, and Diamond’s withdrawing from the Staffordshire all operator ticket scheme demonstrates their commitment to passengers.
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I always assume he’s trying to get a reaction from people. Either that or the poor soul is suffering one of the illnesses of age which unfortunately effect memory.
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My comments are about the operations of Diamond Bus Limited trading as DIAMOND WEST MIDLANDS and NO other operation of Rotala.
Comments about Preston Bus Limited & Diamond Bus East Midlands Limited are of no relevance to this discussion.
I cannot comment on the above operating companies as frankly I never use them & only comment on Companies registered at Companies House I personally use regularly.
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Amazing how you can say that other Diamond subsidiaries have no relevance to a discussion, yet you employ the same principle to slight every Go Ahead subsidiary for the practices that happened at one location.
The level of hypocrisy continues. Criticise Go Ahead for walking away from the West Midlands and writing off that investment, but when it was pointed out to you that Rotala had bought a pup off Johnsons, you somehow suggest it is different and that it was bought for the assets when, as clearly demonstrated in their statements, it was not.
One might have thought having been part of Andy Street’s humiliating defeat, only made close by the presence of an independent removing many Labour votes over Gaza, you might have learnt some humility.
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Careful – you’ll get the oft-repeated spiel about how he’s “6”1 16st brought up tough in working class bits of Birmingham” or words to that effect!
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Frankly the moment you have to resort to personal attacks in a discussion you have quite simply lost the argument.
For the record I am still working with Transport for West Midlands towards the best bus service in Brum whoever leads the WMCA .
However what personal politics has to do with a bus blog is frankly anyone’s guess !
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That’s not a personal attack. Just a reflection on how some people are increasingly bored with your antics. Reap what you sow.
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Rich, you are the one who posts such things. How can repeating your own words as commented on here before be a personal attack? You wrote them!
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Richard Jones’ alternative universe continues. When Rotala bought Johnson’s bus network they paid a significant (£700k comes to mind) amount of goodwill as part of the purchase price. You would not do that unless you saw value in the operations being acquired, the vehicles being part of the tangible assets . Once that network had been lost on retender that Goodwill would have to be written down to £nil.
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Not only that. Rotala stated in their notification to shareholders that “The Directors believe that, following completion, the Acquisition will generate EBITDA of approximately £200,000 per annum for the Group.” so expressly the opposite of buying some operations in order to asset strip them.
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Thank you. I live in the area and used those services. I was beginning to think I was the one in a parallel universe!
I’m intending to use Pulham’s 51 from Stratford to Morton in Marsh on Saturday, which will be my first trip on one of their buses.
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Could you return to Stratford via Chipping Norton maybe on the 801 and then Stagecoach?
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Thanks. Despite the theme of this blog, I’d not actually thought of that!
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As an accountant that is normal procedure to wrote down an Asset on the Balance Sheet if it is to be depricsted ,& followed normal FRS procedures.
The write down would be reflected in the standard accounts filled .to reflect the current actives.
I personally cannot see anything wrong from a professional perspective in the acquisition of Johnsons bus operations in the long term viability of Rotala.
This of course reflected in the fact that the Senior Management of the Company have subsequently purchased the company .
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I am pleased to hear Richard Jones is working for the best bus service for Birmingham. However things are going to improve then people involved have to be aware of the current network’s failing to promote improvement. NXWM appears to have moved from a financially sound good operator into a financial black hole, the reasons for this not being entirely clear. If Richard thinks the Rotala operation from Tividale is quality he really does need to get out more , perhaps to the nasty Go Ahead operation in Bournemouth, to see what a real quality operation looks like.
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WEST MIDLANDS TRAVEL LIMITED problems lie with parent company Mobico PLC which currently has no strategic direction.
As for myself I doubt I could actually get out more using the excellent Diamond Bus West Midlands 7 days a week & let’s face it who needs Go Ahead & its dodgy financial practices when you have Rotala!
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I have a 9.4.01 Worths Motor Services leaflet which shows an hourly Chipping Norton to
Witney service, and on Thursdays and Saturdays two journeys extended to Banbury, 1hr 20 min Banbury to Witney.
Imagine how many passengers would be using the X9 now if we had not had the turn on/turn off of bus subsidy. The BSIP services will be funded until March 2026, I wonder what will happen then?
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