Battle for Bellfields begins as Guildford goes electric

Monday 7th January 2019

It’s all happening in Guildford this week. Stagecoach South introduced a fleet of nine ADL Enviro 200EV electric buses on the Guildford Park and Ride services today while, as predicted in my post on 16th November last year, the bus war between Arriva and Safeguard has escalated into Bellfields. I had a look at both developments this morning.

First the electrics and their high profile ‘glide’ brand. There are four Park & Ride sites in Guildford; they’re well used, being popular with both commuters and shoppers. The four car parks are all relatively close to the city centre with Artington, to the south on the Godalming road, only a seven minute journey from the bus station while Merrow on the Leatherhead road to the east has a twelve minute journey time. The other two car parks just off the A3 are equally close: Onslow in the west is ten minutes while Spectrum to the north is eight minutes. So I suspect these not particularly arduous journey times are ideal for the electric buses with their high capacity roof mounted batteries with overnight charging giving a reported 150 mile range.

Naturally the buses come with usb sockets and wifi, but on their current duties you’re hardly on the bus long enough to have time to sort out the plug-in lead from your bag, nor go through the logging in process for wifi. Handy facilities if the buses move on to other routes during their lifetime, I suppose.

The seat moquette is to Stagecoach’s brash “iron brew” colour specification or a cross between Aldi-meets-Tesco-meets-Sainsbury’s. I find it a bit overpowering in double deckers and much prefer the softer grey colour scheme used in the north west (on Service X2 – pictured below); but for the short ride, the seats are comfortable enough, and at least the colours brighten up a single deck interior, if a bit in your face.

Interior messages on the cove panels are thankfully large enough to actually be read and extol some of the virtues of the services as well as promoting Stagecoach’s longer distance routes from Guildford.

Most impressive of all is the quietness of the transmission/engine, the only noise coming from bumps in the road, which those aside, means the smoothness of the ride really does stand out. Quite a few passengers were commenting positively about the “new electric buses” and it was good to hear general positivity about the service. Well done Stagecoach and Surrey County Council – the buses have certainly raised the profile for Park and Ride – an essential ingredient in Guildford’s notorious traffic challenges.

Meanwhile, the residents of Guildford’s Bellfields estate woke up this morning to double the number of buses to take them on the 14-17 minute journey into the town centre. It was obvious to me that Safeguard were not going to take Arriva’s completely foolish incursion last November into the Park Barn estate and Royal Surrey County Hospital competing with their routes without reacting. They’ve been serving that area extremely well for decades so they’re not going to simply give up and allow Arriva to muscle in and take their business away.

A retaliatory competitive service against Arriva into Bellfields was therefore only to be expected. My view hasn’t changed since writing in November: “the only likely outcome” (of the incursion into Park Barn) “is by next Spring Arriva will withdraw Route B (and probably slim down route A) as it won’t be meeting the profit targets expected at Sunderland HQ”.

I’ll go further now and suggest a likely outcome is Arriva will now capitulate, withdraw their Service 3 completely and cede Bellfields to Safeguard. There clearly aren’t enough passengers to support two twenty minute frequency services. There’ll be no generation. Of the two operators there’s no doubt Safeguard enjoy any brand loyalty such as it is, but in the main, passengers will catch the first bus that comes along, which by dint of timings is likely to be Safeguard (timetabled to run five minutes ahead of Arriva). On Saturdays Arriva only run half hourly to Safeguard’s new twenty minute frequency so one departure will have a Safeguard bus behind, and the other in front. Arriva run an hourly frequency on Sundays under contract to Surrey County Ciuncil.

Full marks once again to Surrey County Council who have displayed up to date timetables at all the bus stops along the route and in Guildford bus station – I doubt many local authorities would deliver up to date information so efficiently. Well done.

Today’s experience demonstrates once again how Safeguard, unsurprisingly, have that all important attention to detail spot on with new timetable leaflets for their 3S service on board both buses together with balloons and sweets for passengers as a novelty addition and friendly drivers, while Arriva were still running a “lumbering double deck” I mentioned last November (completely unsuitable for the route) and a branded single deck for MAX 34/35 routes! Hardly demonstrating commitment.

I’m beginning to wonder how long the entire Surrey outpost of the Arriva Kent operation controlled from Maidstone, will be sustainable. We’ve already seen Abellio Surrey give up and pull out …….

Roger French

3 thoughts on “Battle for Bellfields begins as Guildford goes electric

  1. Out of interest, what’s your opinion on the service being re-branded as “Glide”?

    It seems an odd move to me, and I can’t think of any other successful Park & Ride schemes that have ditched “Park & Ride” as the main brand. After all, all the road signs on the approaches say “Park & Ride” – now, when you get to the site it says “Glide” in massive writing! We tried out the Onslow service yesterday and nearly missed the car park entrance.

    Liked by 1 person

  2. They seem to have three brands, Glide, Guildford Electrics and Park and Ride. Seems that Best Impressions have been replaced by someone who does not know what they are doing.

    Liked by 1 person

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